Fragrances

A new era for Symrise Scent & Care

The Symrise team with customers photographed at Symrise’s South Africa offices in Isando, JohannesburgSymrise has launched a new story line for its fragrance division. This is part of its strategy to become a preferred and indispensable fragrance and ingredients partner to its customers around the world.

Christian Louboutin launches new perfume oils

Pack shots of the three perfume oils by Christian LouboutinLaunched in November 2016, Christian Louboutin’s perfume oils are a new and highly luxurious way to experience his three signature women’s fragrances: Bikini Questa Sera, Tornade Blonde and Trouble in Heaven.

Perfumer and chef team up for Boadicea the Victorious

Vetiver Imperiale incorporates CPL Aromas’ new and unique technology, AromafusionMichelin starred chef, Jason Atherton, and CPL Aromas director of perfumery, Christian Provenzano, have collaborated with FOUR Magazine to create Vetiver Imperiale – the new scent for premium fragrance producer, Boadicea the Victorious.

Niche fragrances: the bold and daring side of perfumery

Etat-Libre-dOrange-fine-fragranceConsumers’ search for individuality is continually driving product development in the fine fragrance segment and designer fragrances in particular. The niche or designer segment is so different to the prestige and mass segments yet it influences them in a big way.

Tracking the scent

Tracking the_scent_3For today’s perfumers, society has become the muse, and the creation of scents an art form. Consumer demand is placed at the forefront of innovation, steering trends, development, functionality and regulations.

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