Fast-forward to FMCG trends in 2017

FMCG packaging trends

MGI’s JETvarnish 3D Evo delivers high-volume productivity with digital spot UV and hot foiling technology

Sustainability, once a novelty, has become a staple characteristic of FMCG product packaging. Beauty product packaging is no exception in driving the focus of the environmental impact of packaging into the mainstream.

DuPont Packaging & Industrial Polymers VP, Dale Outhous shares advice on effective packaging inclusions. ‘Packaging that engages consumers aesthetically and enhances modern lifestyles while minimising the environmental footprint of products is at the forefront of advances in packaging design.’

Pharmaceutical industry driver’s

Monitoring temperatures in packaging

The temperature monitor and digital
display warns the user of temperature
fluctuations either above or below a
set range

According to industry market research firm, The Freedonia Group, the global demand for primary pharmaceutical containers will increase by 6.6 percent annually to over US$57 billion in 2017. Meanwhile, the group reports that the fastest growth is anticipated for pre-fillable syringes.

Outhous says with consumers positioned squarely at the heart of innovation, cutting-edge pharmaceutical packaging exists to make consumers’ lives easier, more convenient, safer and better. An example is blister packs, which reduce the risks of taking the wrong medication.

Additionally, he notes that prefilled syringes, child-resistant packs, or plastic replacements of glass bottles also simplify consumers’ lives. Innovation is implemented to benefit users and caregivers by educating product users, making their lives easier. Outhous says that incremental yet profound advancements in pharmaceutical packaging are catalysed by the desire to protect and enhance the lives of consumers.

‘This is a clear indication that a deep sense of responsibility lies at the core of the medical and pharmaceutical packaging industry’s consciousness.’

He says pharmaceutical packs should advance patient compliance and safety. Providing an example, Outhous refers to the DuPont award-winning PhutureMed pack, which records every time the packaging is accessed.

This provides a time log of when the patient has taken the medication. The log serves as a reminder for older patients, logging when medication is taken, or if a dose is missed.

The packaging also incorporates a temperature monitor with a digital display. This warns users of temperatures that reach below or above a set range, which further provides assurance the medication is safe for use.

Digital evolution

Locks in sunscreen packaging

The sunscreen packaging has an
easy-to-use lock that prevents
inadvertent discharge during
transport and storage

Digital printing on packs will be more ubiquitous in the coming years. The reason, according to Outhous, is due to the time and money savings this type of packaging provides. ‘It is more sustainable as it reduces the need for extra packaging,’ he comments.

Reflecting on the 2016 DuPont Awards for Packaging Innovation, he makes reference to the special innovation award that recognised MGI, a Florida, USA-based producer of digital printing and finishing equipment.

MGI was lauded for its digital spot UV and hot foiling technology for next-generation digital package decoration, with advancements in customisation, personalisation and cost-effectiveness.

This emphasises the trend of innovative design on packaging that is cost-effective yet well-executed.

Noteworthy improvements

Sustainability is a strong driver of innovation for every packaging sector. Consumers want an aesthetically pleasing visual impact, with less packaging waste.

‘Lifecycle sustainability has mainstreamed into packaging design across industries because consumers demand that not only should the products they purchase be sustainable, but also the packaging,’ he explains. In addition, the beauty and personal care industry seeks to reduce product waste with packaging that offers costs savings, yet further enhances the consumer experience. PHD Skincare’s Never Miss a Spot sunscreen product is an example of packaging improvement.

‘The sunscreen sprayer provides a uniform fine mist, which aids in full coverage of the product, even in hard-to-reach places,’ Outhous adds.

The product also has an easy-to-use lock that prevents inadvertent discharge during transport and storage. This innovative design allows consumers to use the sunscreen more effectively.

Another packaging improvement is the airless technology developed in collaboration with DuPont and Gaplast for the Kerasilk hair care product line. As a hybrid system, this pack combines a multilayer high barrier bottle and a flexible shrinking inner bag.

‘It optimises product emptying and protects the contents from oxidation and the penetration of possible contaminants,’ he says. The system offers an extended shelf life, high integrity and sterility, while reducing the need for preservatives in personal care products and in ophthalmic, oral or nasal care offerings.

Strengthen brand recognition

Optimising packaging

This pack optimises the consumer’s
experience, particularly with
product emptying. It also protects
contents from oxidation and the
penetration of possible contaminants

Colour management is not only a concept that has been around for many years. It is also a pivotal part of the printing process. Essentially, packaging is designed to highlight the product it contains.

Colours ensure that packaging stands out on shelf and conveys a brand’s message.

New product development manager at Revlon, Junior Massyn says the use of chroma – or intensity of colour – to influence the perceptions of the customer has become paramount.

‘Fundamentally, lighting conditions to view colour are not standardised in most printing companies and they do not have D50 or D65 lighting conditions. When viewing pantone or colours, ensure that lighting conditions are the same for proofing and printing,’ he adds.

It is also imperative to generate a foundation that drives packaging suppliers to achieve the correct colours over various forms of printing be it flexographic, digital, or lithographic

‘All products are printed using different methods and inks. The way packaging is printed and inks dried can cause colours to change.’ It is important that design agencies, brand owners and packaging companies standardise the use of colour and printing proof processes.

‘Designing and proofing of packaging should be done using spot colours and not CMYK where possible. Some printing companies refrain from using CMYK and rather opt for spot colours in order to create consistency. They also update their pantone guides annually, to ensure consistency and that current colours are up to date.’

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