keyboard_arrow_downThe edge of innovation
The biggest challenge in Ethnic beauty care is research and development. Catering to multicultural consumers requires product development for a much broader range of hair and skin types. Ethnic skin is better adapted to the sun, but when exposed to a cold, dry climate it loses its protective hydrolipidic film and natural radiance. The skin type requires special care, including moisturisation, sebum control, and smoothing products.