keyboard_arrow_upKeratin alternative for stronger, healthier hair
keyboard_arrow_downKeratin alternative for stronger, healthier hair

These days, having beautiful hair has a multitude of meanings for consumers. While the concept is influenced by factors such as ethnicity, regional concerns and trends, gorgeous locks are always synonymous with strong, healthy looking hair.

keyboard_arrow_upThe edge of innovation
keyboard_arrow_downThe edge of innovation

The biggest challenge in Ethnic beauty care is research and development. Catering to multicultural consumers requires product development for a much broader range of hair and skin types. Ethnic skin is better adapted to the sun, but when exposed to a cold, dry climate it loses its protective hydrolipidic film and natural radiance. The skin type requires special care, including moisturisation, sebum control, and smoothing products.