keyboard_arrow_upWorld’s first nutricosmetic restaurant opens its doors in Cape Town
keyboard_arrow_downWorld’s first nutricosmetic restaurant opens its doors in Cape Town

The first nutricosmetic restaurant of its kind has opened its doors creating a buzz around Cape Town. ERTH is the culmination of umbrella company The Skin Co. which launched in January this year. This brand is steadily making its mark in the wellness and skincare industry. Healthy radiance inside and out The space endorses the […]

keyboard_arrow_upIndustry partners innovate with roll-on face care serum
keyboard_arrow_downIndustry partners innovate with roll-on face care serum

Clariant has created a skin soothing serum in a roll-on format, which has been sponsored to select tradeshows as gifts for guests. The serum made its debut in Monaco at Luxepack, which took place from 1 to 3 October.

keyboard_arrow_upMondi’s fully recyclable flexible pouch
keyboard_arrow_downMondi’s fully recyclable flexible pouch

Mondi, in collaboration with Werner & Mertz, will introduce a new, patented 100 percent recyclable pouch with detachable decorative panels in 2019. This comes after almost four years of development. The pouch will replace conventional flexible packaging for Frosch, a home care brand sold in the US and UK. 

keyboard_arrow_upGivaudan Active Beauty introduces EVE
keyboard_arrow_downGivaudan Active Beauty introduces EVE

Active Beauty took their digital strategy one step further by creating EVE, a new disruptive application for New Product Development (NPD). EVE’s intelligent matrix was conceived to rapidly identify the perfect match between a product brief and Givaudan Active Beauty’s exhaustive range of active cosmetic ingredients.

keyboard_arrow_upSmart Media and Dis-Chem champion Youth Month initiatives
keyboard_arrow_downSmart Media and Dis-Chem champion Youth Month initiatives

In-store advertising innovators Smart Media are working with Dis-Chem Pharmacies to drive awareness for two CSI campaigns, FOR YOUth and Million Comforts. Building on the theme of Youth Month that took place in June in South Africa, these campaigns are focused on benefitting critically important demographics of the country.

keyboard_arrow_upOxy’s new look campaign boosts self-confidence
keyboard_arrow_downOxy’s new look campaign boosts self-confidence

In its quest to remain at the cutting edge of a competitive market, Oxy skin care has recently moved away from its Superhero concept to a cleaner fresher look with a new key message, ‘Be Confident’.

keyboard_arrow_upDove launches ‘No digital distortion’ mark
keyboard_arrow_downDove launches ‘No digital distortion’ mark

Beginning in July 2018, Dove is taking another step in ensuring beauty is a source of confidence and not anxiety with the launch of a 'No digital distortion mark'. The Mark will roll out across all branded content globally beginning in July with deodorant campaigns leading the initiative. By 2 January 2019, the mark will be incorporated into all static imagery showcasing women, across print, digital and social and will represent that the image is not distorted. Dove will be held accountable to only show accurate and genuine portrayals of people, showing them how they are in real life. The ambition of the Mark is to help women and girls navigate the media landscape letting them know that the image they see has not been digitally distorted to fit the ideals of what beauty is and isn't.

keyboard_arrow_upCall for ethical marketing of healthcare products
keyboard_arrow_downCall for ethical marketing of healthcare products

In a recent submission to government, the Marketing Code Authority (MCA) has called for regulations to promote ethical and legitimate marketing activities for health products. The industry body is self-regulating, with voluntary membership drawn from manufacturers of medicines, medical devices and IVDs, focusing on the ethical marketing of healthcare products.

keyboard_arrow_upBASF focused on keeping girls in school
keyboard_arrow_downBASF focused on keeping girls in school

Employees at BASF, one of the world’s leading chemical companies, are strongly supported by the company’s ethos of giving back to the community. Employee volunteering, coupled with BASF South Africa’s corporate social responsibility programme, is an integral component of BASF operations throughout South Africa.

keyboard_arrow_upTen tips for storing labels effectively
keyboard_arrow_downTen tips for storing labels effectively

Storing labels in ideal conditions and handling them correctly allow the shelf life of these packaging components to be extended to at least 12 months from the day of receipt. Pyrotec PackMedia rounds up ten tips for storing and handling labels effectively.