Enter the world of Asian beauty at Cosmoprof Asia 2019

Cosmoprof Asia 2019, the reference event for beauty companies and professionals in the Asian continent, will take place from 12 to 15 November 2019 at Hong Kong Convention & Exhibition Center (HKCEC).

The 24th edition of the event is already breaking records with 118 900 square metres of exhibition space, over 3 100 exhibitors, 25 country pavilions and double-digit growth in visitor preregistrations. And what’s more, Korea, renowned for its cutting-edge beauty, is this year’s Country of Honour hosting more than 630 exhibitors, thematic seminar and live demonstrations showing the power of K-beauty.

Asian Beauty on show at Cosmoprof Asia 2019

‘It’s just a couple of months before the opening and this edition of Cosmoprof Asia is already registering record results,’ says Gianpiero Calzolari, president of BolognaFiere Group. ‘This event is an important industry reference and networking opportunity for cosmetic professionals across Asia and beyond, and without a doubt it has become the go-to hub to learn about the trends and characteristics of the markets in the Asia-Pacific region.’

‘This event just keeps growing every year, reflecting the significance of the Asia Pacific region when it comes to the wellness, beauty, hair and skincare industries. Professionals from around the world come back again and again for the mix of innovation, trend analysis, expertise and networking, and for the opportunities that fuel their business for the upcoming year and beyond,’ says David Bondi, senior vice president of Informa Markets and director of Cosmoprof Asia.

AsiaWorld

Cosmoprof Asia will bring over 2 000 finished product companies to Hong Kong, including: perfumery and cosmetics, beauty salon, nail and accessories, hair salon, natural and organic. It will also bring to the AsiaWorld Expo (AWE) venue the best of companies in the supply chain focusing on ingredients and raw materials, machinery and suppliers, packaging, contract manufacturing, applications and private labels.

A common theme for both venues will be sustainability: installations and common areas will emphasise the importance of the respect for the environment and circular economy for the future development of the cosmetics industry worldwide.

Developing business opportunities

For all industry professionals, buyers, R&D managers and entrepreneurs attending the show there’s a host of initiatives to help inspire.

Cosmoprof’s double awards celebrate the excellence of the beauty sector from two angles. The Cosmopack Asia Awards will give visibility to the best packaging, design, formulation and technology proposals on show during Cosmopack Asia. Meanwhile, the most interesting products and the brands with the most appealing communication strategies showcasing in the HKCEC from 13 to 15 November, will congregate for the Cosmoprof Asia Awards. To judge the best projects, a jury of industry leaders, experts and influencers will come together, coordinated by Beautystreams, international agency for trends in cosmetics. In Hall 1E Concourse of HKCEC, a special area will host the 40 finalists and for the first time, visitors will be invited to physically test the products and vote in the “Visitors Choice” category.

Cosmetics trends

The latest industry trends and cutting-edge solutions will be the subject of Cosmoprof Asia’s Cosmotalks. Speakers from international trend agencies, market research companies and academies will unveil the latest innovations in the sector and future evolutions. Conferences will take place in both exhibition venues, with one stage at AWE and two at HKCEC.

For an overview of the trends influencing the market, trend-scouters, distributors and opinion leaders can refer to CosmoTrends, a trend bible prepared by the international agency Beautystreams.

To enrich the visiting experience of Cosmopack Asia, The Factory is the realisation of the production steps of a beauty product. A key initiative of the exhibitions of the Cosmoprof network, it will present MEXME, a highly innovative all-in-one cosmetic product, created thanks to the collaboration of centdegrés and selected Cosmopack Asia companies Baralan, Cho Chuang, Red Of View, WishTech and Yecai Paper Products. MEXME is a tool that combines make-up for the eyes (mascara, eyeliner, eyebrow, foundation and brush) and lips (mat gloss, mat lip pencil, lip balm). Visitors will be able to build their own tools according to their needs.

CosmoLab

Dedicated to the fragrance sector, CosmoLab is an olfactory journeycreated in collaboration with Opal Cosmetics. Visitors can test single fragrances, experiencing theirpersonal interactions with them, and choose the notes to use when creating their own fragrance.

At Cosmoprof Asia at the HKCEC, the latest news for professional beauty sectors will be presented at the Cosmoprof Onstage sessions. Live demos with hair shows, nail art and make up sessions and beauty treatments will be made available to companies of finished products who wish to launch their latest collections.

For hairstylists and hair salon professionals, the most important appointment in the Cosmoprof Asia 2019 calendar will be On Hair. Showcasing “OMC- The New Era of Fashion”, the two-day event full of shows and workshops will push the boundaries of hair and make-up styling, and introduce an entirely new concept of beauty.