What’s hot at in-cosmetics Asia?

Delegates who attended the 2015 in-cosmetics Asia eventTaking place in Bangkok from 8 to 10 November, in-cosmetics Asia is the must-attend business-to-business event featuring 400 leading suppliers. It also offers over 50 hours of educational sessions, all of which are free to attend.

According to Euromonitor International, the Asia Pacific (APAC) beauty and personal care market is set to grow by almost 25 percent over the next four years, reaching a value of US$167 billion. This will be fuelled by increasing demand for products in China and India, which will contribute three quarters of the absolute growth by 2020.

While China and India will be the driving forces behind the region’s growth, Japan remains a key player, with sales of beauty and personal care products accounting for a fifth of the marketplace. Indonesia, which has seen its market double in size since 2010, will continue to thrive. Here growth of 7.5 percent is expected per annum. South Korea is also set to flourish with the male grooming category playing a major role.

Future focused innovation

From a global perspective, APAC currently represents 31 percent of the market. Come 2020, that figure is expected to reach 34 percent. Asia is now seen as a leading source of innovation, which is helping create new demand for cosmetics products, not only in the region but across the world. Asia-led trends, like eye-raising snail cream and functional cosmetics have taken the industry by storm and are becoming increasingly popular in the West.

To enable manufacturers of cosmetics to take advantage of the exciting growth opportunities in the region, in-cosmetics Asia will provide a platform to source and learn about innovative new ingredients and formulations, while highlighting the latest consumer trends.

Sarah Gibson, exhibition director of in-cosmetics Asia, comments: ‘Our ambition is that finished product manufactures and R&D professionals leave in-cosmetics Asia with a clear idea of how they will create the next generation of products. The 2016 event will present the latest ingredients, raw materials and formulations from across the globe, alongside a programme of seminars that will deliver invaluable technical information, regulatory advice and marketing trends.’  

Sourcing the latest products and technologies

The in-cosmetics Asia exhibition floor will be a hotbed for innovation and visitors will find new local suppliers as well as dynamic international businesses – the organisers anticipate that around a third of the companies on the show floor will have travelled from outside of the Asia Pacific region and 89 percent from outside of Thailand. Already confirmed to exhibit at the event are Evonik Nutrition & Care, Innospec, Mibelle Biochemistry, Natura Tec, Silab and Lucas Meyer Cosmetics.

The popular Innovation Zone will showcase the latest ground-breaking ingredients and technologies, which will have been launched within the last eight months, or are set to be revealed at the show. What’s more, on 9 November, a panel of international experts will announce the winners of this year’s Best New Active Ingredient and Best New Functional Ingredient awards.

Highlighting current trends and regulations

The logo for in-cosmetics Asia 2016The comprehensive educational programme will present the latest trends, market analysis and research that will shape the future of the APAC cosmetic market. R&D professionals will also be able to attend practical sessions that provide hands-on formulation training, while a series of seminars will highlight unique ingredients, claims and formulation techniques.

Asian consumer trends will be explored in detail during a presentation by Joanna Chan, research analyst at Euromonitor International. She will advise visitors that the Asian beauty market has yet to reach maturity and that there is significant room for growth, which could be realised by tapping into the region’s diverse markets and evolving ingredients ranges. Chan will also discuss key trends, focusing on customisation, wellness and digital retailing.

Tommy Kong, general manager of the Cosmetic Division in the REACH24H Consulting Group, will provide the latest updates on Chinese cosmetics regulation and the potential impacts. Since last year, the Chinese cosmetic regulatory environment has seen much change following the revision of Cosmetic Safety and Technical Standards, the issuing of Cosmetic Safety Assessment Guidance and the adjustment on the new plant ingredient registration. This session will provide attendees with essential information on China’s cosmetics regulatory system and the recent changes.

With changing consumer demand and the pressures of launching innovative new products, the ability to developing disruptive formulations fast is paramount. The standard development time of 12 to 18 months is no longer acceptable to brands or conducive to consumer trends. Belinda Carli, director of the Institute of Personal Care Science, will deliver a session designed to help manufacturers rapidly create new bases, as well as exploring how to test the stability of formulations and ensure good quality delivery and efficacy.

Given the global focus on anti-pollution products, Personal Care magazine will give visitors an overview of the concept of skin protection, as well as considering the reasons behind this sector’s growth in popularity. Editor Richard Scott will take attendees through ingredients that can help protect against pollution, HEV light and the sun, as well as discussing the skin microbiome. Visitors will come away from the session with the knowledge required to create innovative skin protection products.

With a huge number of Chinese consumers now shopping online, Khyathi Nirmal Kumar from Happy Marketer and Jamie Mills from Canadean will provide manufacturers with advice on how to develop new digital strategies, which can target different demographics.

New features and interesting activities

This year sees the launch of the new in-cosmetics Asia Spotlight On product areas, which will focus on three key areas: Halal, anti-pollution and France.

As well as showcasing products in each area, the three themes will be discussed in detail during the event’s Marketing Trends programme. For example, speaker and journalist Laurence Wittner from L'Observatoire des Cosmétiques will present on the exciting developments coming from the French beauty scene. For brands seeking to launch in this dynamic market, the session will highlight key tips for success and identify some of the main concerns of French beauty consumers, offering invaluable insight to visitors.

In-cosmetics Asia will also feature the popular formulation lab, which is a purpose-built lab on the show floor that is only open only to R&D and lab professionals. The lab is designed to provide attendees with hands-on experience, and some of the world’s leading suppliers, including Ashland, Croda and Nikko Chemicals, will highlight how to formulate using their latest ingredients.

Among those who have experienced the Formulation Lab in the past is Adam Bohr, principle scientist and founder of Umbed Pharmaceuticals. He comments: ‘The Formulation Lab sessions were definitely worth the time I invested in attending. I thought they were fun and offered a great experience. They were definitely useful for our business and provided good insight into creating formulations.’

Fragrance, and testing and regulation zones

Fragrance plays a key role in cosmetics and is a major motivator for consumers when deciding which personal care products to buy. The Fragrance Zone at in-cosmetics Asia will help visitors discover the latest products and technologies from a number of fragrance suppliers. International suppliers, including Parfumis and Luzi fragrance compounds will be on hand to answer specific questions.

Obelis Cosmetics, Miravex, Helioscreen Cosmetic Science, Knoell Consult and Canfield Scientific will all be present in the in-cosmetics Asia Testing and Regulation Zone set up on the exhibition floor. Visitors will be able to identify and discuss the latest scientific equipment, testing methods and regulatory information with some of the world’s most respected businesses.

‘The 2016 instalment of in-cosmetics Asia will include new seminar streams that will add value to a cosmetic manufacturer’s business. The event is all about inspiring businesses to create new products and we believe this year’s programme will enable attendees to confidently plan for a successful future. We look forward to welcoming the industry to the event in November,’ adds Gibson.

Visit www.in-cosmeticsasia.com for more information and to register online to gain free entry to the event.

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