Naturals, facial masks and colour cosmetics trending at in-cosmetics Asia 2017

Face mask in-cosmetics AsiaThree major cosmetics trends which are driving substantial growth within the beauty and personal care market across APAC will be examined at this year’s in-cosmetics Asia exhibition. Natural extracts, facial masks and colour cosmetics will be highlighted as part of the ‘Spotlight on’ feature, enabling visitors to easily identify and learn about the latest developments in these highly popular sectors.

Aptly the world’s natural & organic personal care and cosmetic market is projected to reach $19.8bn[1] by 2022, representing an annual growth rate of 10.2% from 2016 to 2022 and Asia-Pacific is estimated to register the highest annual growth of 11.1% during this time. Meanwhile, the well-entrenched popularity of facial masks in APAC is spreading across the western world. The low unit price and instant hydrating properties have rendered them an essential part of the beauty routine for many years and the recent explosive K-beauty phenomenon has given facial masks a renewed push.

The third trend to be explored in detail at in-cosmetics Asia 2017 will be colour cosmetics. Euromonitor International anticipates that APAC will replace the US as the leading colour cosmetics region by 2020, whilst in India alone the colour cosmetics market is projected to grow by more than 20% by 2020 – driven by an increasing number of women entering the workplace and demanding products such as lipsticks, lip gloss, nail polish, eye liners and mascara.

Sarah Gibson, exhibition director at in-cosmetics Asia, commented, ‘We have chosen to specifically focus on these areas as the demand for these product types in Asia Pacific is positively booming. Google recently revealed ‘masking’ is the most searched-for skincare term globally and naturals and colour cosmetics continue to remain strong, dynamic growth markets. These three areas provide exciting product development opportunities to manufacturers and we will provide invaluable ingredients and informative insights to inspire future product design.’

Natural Extracts: In order to help the region’s manufacturers source innovative new ingredients, the Spotlight on Natural Extracts area at in-cosmetics Asia will feature a number of suppliers including CLR, DOC Japan and many more that have sourced unique plant and marine extracts from 100% natural sources with distinctive applications in personal care products. Not only that, during a presentation in the Marketing Trends Theatre leading experts on natural products will highlight the latest consumer demands from Asia Pacific.

Facial masks: In the Spotlight on Facial Masks area, a dedicated product showcase area will feature active and functional ingredients for use in masks, as well as materials particularly suited to face and eye mask creation. In addition, a Marketing Trends presentation will be given by the senior beauty and personal care innovation and insights analyst at Mintel, who will examine the future growth opportunities for this category.

Colour cosmetics: Make-up has long been a staple of the cosmetic industry and, over the last few years, innovations in pigments and unique uses of colour have seen it become an increasingly important area of the market. In the event’s Spotlight on Colour Cosmetics area, R&D professionals will find an array of new technologies to try that will help them capitalise on the latest trends in lip colour and face make-up.

Why attend in-cosmetics Asia 2017?

The APAC region is forecast to grow to around US$192bn by 2021 at an annual growth rate of 5.52%, according to Euromonitor International. With more than 4bn potential consumers spanning 48 countries, the markets in this region are abundant with opportunity.

Propelled by the unprecedented growth in the region over the past five years, in-cosmetics Asia 2017 is expected to be the largest edition in its history – uniting the entire APAC cosmetic industry. The 2017 event will provide personal care product manufacturers with a platform to source new ingredients and technologies, expand their networks, establish new partners and learn about predicted future trends. This year’s event will build on the success of last year’s event, which attracted cosmetic manufacturers from 77 countries across Asia Pacific.

Speaking about the 2016 event, Alice Lefebvre, R&D Development Chemist at L’Oréal Japan, said, ‘I came across a hugely diverse range of suppliers at in-cosmetics Asia that were completely new, and a wide array of ingredients not yet on my radar. I believe I have actually found solutions for my current R&D project – what a fantastic show!’

in-cosmetics Asia will take place from 31 October – 2 November 2017 at the BITEC in Bangkok, Thailand. Further information is available at

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