Evonik repositions itself in personal care and household products market

Evonik-logoEvonik is merging its Personal Care and Household Care business lines together with its associated oleochemistry platform to form a new Care Solutions Business Line, helping to position itself as a leading provider of innovative solutions in the care products market. The move represents the next logical step for the specialty chemicals company as it implements its strategy for the Health & Care Growth Engine.

‘The new Business Line Care Solution will further strengthen the growth agenda of the segment Nutrition & Care,’ says Dr. Hans-Josef Ritzert, member of the Board of Management of the Nutrition & Care Segment. The new unit, which has roughly 1,250 employees and combined sales of approximately €900 million, will be launched on 1 January 2019, under the leadership of Dr. Tammo Boinowitz.

‘In the past we’ve worked for our customers in parallel across these complementary business lines —the reorganization means that our customers can expect more innovative products, leaner processes, and much closer customer relationships,’ says Boinowitz, the designated head of Care Solutions. The formation of the combined business ensures that common expertise, resources, technologies, and raw materials will all now sit together under one roof.

The four global product lines of —Cosmetic Solutions, Active Ingredients, Cleaning Solutions, and Technical Applications— will all benefit by having a much clearer focus on specialty products that differ significantly from each other. Dedicated application technology groups will ensure that the industrial focus will be retained. The fifth Product Line, Base Ingredients will bundle products together where value and cost is crucial. Together the five product lines will serve the following markets: hair and skin care, sun care, bath and shower, colour cosmetics, age defying, fabric care, deodorants, liquid laundry detergents, industrial and institutional cleaning, and mining and drilling fluids.

This reorganisation will allow Evonik to realize increased synergies leading to more efficient processes, a leaner organisation, and improved interface management. As a result of merging the two business lines, Evonik will be ending its involvement in Milton Keynes (UK) site in 2019 and Granollers (Spain) in 2020. In addition, the Care Solutions Business Line will be withdrawing from German sites in Hanau and Schlüchtern.

In order to best serve customers throughout the world, the focus at Care Solutions will be even more global. Three of the five product lines will be managed from the United States, while future production at Care Solutions will be carried out at the following global sites:

In Germany: Essen, Duisburg, and Steinau

In the Americas: Mapleton, Janesville/Milton, Reserve, and Hopewell (all in the US), and Americana (Brazil)

In Asia: Shanghai (China) and Bekasi Timur (Indonesia)

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