Fragrance and technology at Beautyworld Middle East

From today, 15 April, Beautyworld Middle East – the region’s largest trade show for beauty, hair, fragrance and wellness – takes place in Dubai for three days. For the first time, Bell Flavors & Fragrances EMEA exhibits with its own stand in the Fragrance Zone where the fragrance house will show its latest fragrance creations and technologies for perfume and personal care products under the motto “Feel the Elements”.

BeautyWorld-Middle-EastFeel the elements

The spectrum of exhibits reaches from elegant European notes to typically oriental compositions, whereas the fragrance concept “Feel the Elements” will invite on a journey into the art of perfumery. Interested visitors will understand the evolution of a fragrance from the first inspiring idea – in this case one of the elements earth, water, fire, air and metal – to the finished product.

From a technical point of view, visitors can convince themselves of the fragrances’ performance in alcohol. Furthermore, the fragrance house taps into the current trend of solid formats and presents its specifically developed perfume cream Scent2Last. The format allows a significantly higher dosage than conventional liquid perfume oils. For the first time, the cream comes without silicones and is thus an option for producers going for high-quality ingredients.

Fragrance Zone

At stand 2G28, Bell EMEA will, for the first time, be located in the Fragrance Zone of the trade show. While, in the previous years, the fragrance house was part of the German Pavillion, the manufacturer now occupies 60 square metres at the prominent location. A completely revamped booth concept allows the attractive presentation of products and offers even more space for customer meetings.

The local agent for Bell EMEA is FourChem