Smelling great has never been this easy! Playgirl and Playboy announced the addition of body lotions earlier this year, to its two popular deodorant ranges. The body lotions are available in the most popular fragrances from the deodorant brands.
The Playgirl lotions are available in Temptation, Love Is and Flirtatious. The Playboy lotion fragrances include Amazon, Atlantis and London Knights. Both of these body lotion ranges have been entered in the 2019 P&C Review/Symrise New Product Competition.
Enriched with oils and vitamins
All of the Playgirl Lotions are enriched with Hydra-plus, a unique infusion of skin caring oils and vitamins. In addition, the different variants have either Argan oil, Tissue Oil and Jojoba Oil included in their formulations.
The Playboy lotions contain Hydr8PLUS, a unique blend of eight beneficial nutrients and vitamins. The Amazon variant is formulated with Guarana energising complex, to give skin a well-deserved boost.
The lotions are easily absorbed and leave the skin smooth and hydrated. Matthew Dees, brand manager for the Playgirl and Playboy brands says that the feedback on the new products has been great: ‘We’ve had great feedback with individuals reporting back positively on the fragrance, texture, absorption and how it made their skin feel.’
Deemed ‘coolest’ by consumers
Both the Playgirl and Playboy brands were voted the Coolest Deodorant brands in the 2017 Sunday Times Generation Next Survey. Playgirl boasts the title of the number one selling body spray brand in the country.
‘These accolades leave us well placed to bring a product like this to the market – we have a loyal base of consumers that use our products that would be interested in complimenting their scent with a matching lotion,’ adds Dees.