The organics industry is booming. What was once a trend is now mainstream.
Over the past two decades global organic food and drink sales have increased from less than $15 million to almost $90 billion. Now Africa is playing catch up with its own industry platform – The Organic and Natural Products Expo Africa 2020.
Empowering local producers
But it is not on it’s own. Organisers South Africa Trade Promotions (SATP) have tapped into the international market by joining the Organic Trade Fair Alliance, a group of overseas Trade Fair Organisers experienced in the organics field who are able to assist in marketing the African event to their buyer and producer databases.
‘Currently suppliers into the local market are mainly SMEs,’ says John Thomson of SATP. ‘Our membership of the Alliance will assist in attracting overseas buyers that will give these SMEs exposure to international markets in a way that they ordinarily wouldn’t be able to achieve.” Developing business opportunities for these SMEs will create job opportunities, build an entrepreneurial environment and foster the development of a credible industry in South Africa.’
Opportunities for SMEs
This vision is shared by many institutions the organisers are working with to develop joint projects to fulfil these goals. The DTI, WESGRO, The City of Johannesburg and various Chambers of Commerce are developing a series of pavilions within the event that will offer maximum exposure and opportunities for SME exhibitors.
‘In conclusion, SATP’s mission is to use the event to promote local business, foster development and create employment,’ says Thomson.
The Organic & Natural Products Expo 2020 takes place at the Wanderers Stadium, Corlett Drive, Johannesburg from 8 to 10 May 2020 under the theme Once a trend: now mainstream.
Contact John Thomson at John.firstname.lastname@example.org for exhibition enquiries.