Technology is changing the face of the beauty industry. From haircare and make-up styling apps to personal skin prescriptions, beauty tech innovations are making the world of beauty move faster than ever before. Pioneered by brands like L’Oréal, which last year announced its ambition to be referred to as ‘the number one beauty tech company ‘ consumers are now demanding more precise products and better technology.
In its 30th year, in-cosmetics Global is set to bring the latest in beauty technology to the fore with launch of new dedicated zone
Beauty Tech Zone
It’s against this backdrop that in-cosmetics Global will launch a brand-new Beauty Tech Zone when it returns to Barcelona from 31 March to 2 April 2020.
Focusing on eight key product segments and functions – including smart advisors, smart dispensers, AI driven profiling and visualisation tools, the Beauty Tech Zone will be a hub that brings together relevant tech suppliers, buyers, and retailers.
The Zone will cover the latest digital and technology solution for cosmetics manufacturers to enhance customer experience by improving the personalisation, selection process or application process of cosmetics products to those in the innovation and strategy roles. Independent brands and marketing teams will also benefit from the technologies demonstrated within the Zone.
Learning about the latest technologies
There will also be a beauty tech focused session within in-cosmetics Global’s world-leading Marketing Trends Theatre, running on 31 March. Topics will cover the role of technology in personalised beauty, Smart Beauty and what is driving the latest consumer trends.
The best place for networking
Beauty Tech is a sector where building relationships to nurture co-development is especially vital, as solutions are rarely produced from scratch. Organisations that are working on similar concepts often come together to share information on products and solutions, with brands running ongoing accelerators and employing agencies on a project-by-product basis. With this in mind, the Beauty Tech Zone will provide an unrivalled networking platform for attendees, encouraging collaboration and long-term connections between the technology suppliers and cosmetics brands.
Additionally, to celebrate the most innovative technology on the show floor, a new #PitchPerfect competition will give three exhibitors from the Beauty Tech Zone the opportunity to present concepts to a mixed panel of judges, including cosmetic brand representatives and media. The ‘Best Technology 2020’ award will be given to the most innovative concept, solution or ready-made product.
Roziani Zulkifli, exhibition director of in-cosmetics Global, comments: ‘We’ve witnessed a growing demand for beauty products to align with the latest technological advancements, enabling a new breed of personalised beauty and personal care. Recognised as an industry-leading platform for innovation, we felt it was right that in-cosmetics Global 2020 directly addressed this growing sector and made it easily accessible for our visitors. The beauty tech sector is predominately driven by brand and supplier connections. Recognising this, we’ve provided a networking platform that will enable new relationships to flourish.’