Following the successful P&C Review Beauty Trends & Innovations Conference in 2018, this year’s event will provide the No.1 meeting place for beauty brands and industry partners. Join us on 21 February to source exceptional business specific content from eight business and industry experts in one inspiring day.
A variety of industry leading speakers have been confirmed for the P&C Review Beauty Business & Partners Conference. The programme will feature discussions on some of the hottest topics including clean label; inclusive beauty; beauty influencers; brand protection solutions; compliant beauty; the importance of safety, efficacy and stability testing; how to connect with African brands and consumers and much more.
The conference will be hosted at the Media Park Auditorium in Auckland Park, Johannesburg. To book your seat for R1 295 per person, including VAT, send an email to the editor, Abby Vorster.
The event will also include a select group of exhibitors, which will showcase their products and solutions for the beauty, hair care, cosmetics and personal care industry.
Spotlight on compliance
With legislation on the cards for the cosmetics industry – governed by the National Department of Health – all finished products, including their ingredients, will have to undergo a safety assessment before they can be put on the market.
Anina van der Walt, head of regulatory affairs & policy analysis at the Cosmetic, Toiletry & Fragrance Association (CTFA), will set the record straight on the ins and outs of safety, efficacy and stability testing.
Anina is a registered pharmacist. Before joining the CTFA, she worked as a business unit manager and subject specialist at the North West University (NWU) where she was responsible for business and clinical project management and in vivo clinical trial protocol development. She was also the NWU-HREC assigned CEL project leader and acting principle investigator for the topical product clinical trials performed at the NWU.
Speaking again on this year’s conference programme, Leandri van der Wat, R&D manager at Skin Rejuvenation Technologies, will qualm the fears of those brand owners who feel daunted by the requirements to become compliant.
In 2018, Leandri and the team at Skin Rejuvenation Technologies started an extensive journey compiling product information files and undergoing safety assessments of its new range of aesthetic skin care products, Optiphi Delta. At our conference, Leandri will share the story about how Optiphi Delta, an independently owned, local brand transitioned from self-regulated to EU compliant.
Social media influencers and the industry
P&C Review is excited to have the co-founder of Beauty Revolution, Yasmin Kathoria, on the conference programme to help beauty brands find more ways to work with social media influencers. Yasmin, who is also a business humaniser @ Innate Motion, was previously a global brand director at Unilever for purpose branding and sustainability.
As a brand visionary, strategic shaper, creative leader and influencer, Yasmin brings global expertise in building brands with purpose, citizen participation and brand movements. She has worked at the forefront of branding and marketing for 15 years and consults for some of the world’s biggest brands and businesses. Her latest project – Beauty Revolution – is a growth launchpad for the South African beauty community, namely beauty startups, bloggers, insta-stars, hair stylists, hair and beauty brands, retailers and makeup artists. The festival’s purpose begins with using social media in order to change the conversation around beauty to ensure more inclusivity and diversity.
The African equation
Beverley Gardner will share her immense knowledge on beauty brands in Africa and how to connect with them. After taking a sabbatical, Beverley Gardner joined Iberchem at the end of last year, to establish its sub-Saharan Africa office. Iberchem is a leading global fragrance manufacturer, which has been creating engaging scents for brands since 1985.
Before joining Iberchem, Beverley worked at Symrise South Africa for 10 years, managing sales for sub-Saharan Africa for the cosmetics, fragrance and aroma molecules divisions. She is passionate about all things African and extremely well connected in the African personal care industry.
Clean beauty and brand protection
The session on clean beauty will be presented by trained health and skin care therapist, Charlene Weidner, who currently works in the retail space as a consultant developer of organic and natural skin care products and nutraceuticals. Charlene is fascinated by the development in the wellness and natural skin care world. She has made it her mission to understand global natural and organic developments and has travelled to seminars abroad to understand this fast moving industry.
Additional not to be missed conference sessions include:
- the dark issue of black market beauty and how anti-counterfeiting solutions can protect beauty brands throughout the supply chain
- the future of beauty marketing and advertising in the online space and how to develop a marketing strategy where compliance transcends all platforms