Lulu & Marula launches Balancing Hydra Serum

The latest addition to the Lulu & Marula skin care collection, the Balancing Hydra Serum is a collagen boosting concentrate with powerful antioxidants and marine actives. These ingredients work together to improve elasticity and firm the skin, leaving it feeling velvety soft.

Lulu & Marula has entered the Balancing Hydra Serum in the 2019 P&C Review/Symrise New Product Competition. Lulu & Marula is a natural, ethically produced skin and body care brand developed in a beauty studio in Cape Town. The brand creates conscious, scientifically formulated products, which work with the skin to balance and boost its natural processes.

A pack shot of Lulu & Marula’s Balancing Hydra Serum

The benefits of key ingredients

The Balancing Hydra Serum is also formulated with botanical Hyaluronic Acid and Olive Squalane to deliver superior hydration while Centella and Aloe Vera impart soothing, healing properties.

Seaweed derived Wakame extract boosts collagen synthesis and is an attractive choice for this serum because of its antioxidant, polysaccharide, protein and mineral content. It assists cells to absorb oxygen more efficiently, fighting reactive oxygen species, which accelerate the ageing process.

The algae derived Marine Collagen delivers enhanced levels of hydration to the skin, helping restore a youthful appearance. Centella asiatica is a bio-energising active, which stimulates collagen and elastin biosynthesis, while the cold pressed Marula Oil is rich in nutrients, antioxidants and essential fatty acids to hydrate, soften and repair the skin.

Focused on care and simplicity

Simplicity is important to Lulu & Marula. The brand strives to produce products with fewer ingredients, offering the market exactly what the skin needs to optimise tone, texture and hydration, while fighting signs of pre-mature ageing.

Indigenous Marula Oil is at the heart of the brand. The company sources all its ingredients responsibly using traceable botanicals, plant oils, natural clays and extracts. Lulu & Marula is also endorsed by Beauty Without Cruelty and stands against testing on animals.