The global provider of high-quality packaging for a broad array of industries and applications will feature a packaging solution for cosmetics and personal care products, at PCD Paris on 29-30 January 2020, at stand H24.
Developed by subsidiary 3D Neopac, SpringTube is specially designed to maintain its shape while delivering a host of additional benefits for consumers, brand owners and manufacturers.
Featuring a tamper-evident, push-on PE flip-top cap, the printer-friendly SpringTube, can be decorated via digital, flexo or metallic foil processes. For product protection, an ethylene vinyl alcohol (EVOH) barrier preserves oxygen-sensitive formulas, and helps extend the shelf life of beauty and personal care products.
Available in fill volumes from 40-300ml, 3D Neopac’s SpringTube offers differentiating benefits to multiple stakeholders, including:
• Brand owners – Featuring superior graphics and aesthetics compared to tubes decorated with lithographic labels or offset colours, the direct-to-print SpringTube offers brand owners an array of customisable design options like digital print for details in faces and nature, flexo print and cold foiling. SpringTube can feature coloured or metalised caps and offers high flexibility properties to replace existing label tubes. SpringTube can be individualised down to the unit level by variable data printing, allowing brands to create on-package marketing activities such as sales promotions, competitions, collectables or games.
• Consumers – Since the SpringTube’s unique composition maintains the tube’s shape during use, the solution shows well both on shelves and, in forums such as online demos, on camera. The tube’s easy-open caps, which also are available with a tamper-evident feature, provide additional safety and user-friendliness. In addition, individualised coding can be applied to each tube for consumer participation in competitions, local events, special rebates or collector series.
Tube design guide for recyclability
Also at PCD Paris, Neopac will showcase its newly minted best practices for tube packaging recyclability. The company’s Tube Design Guide for Recyclability amounts to a multi-step tutorial with comprehensive consideration of lighter, more circularity-minded materials, including advice on materials, caps, colouring and decoration.
The EU has announced elevated targets for plastic packaging recyclability, aiming for 50 percent by 2025 and 55 percent by 2030. Other geographic areas have introduced similar targets, challenging packaging manufacturers to utilise innovative materials and develop leaner production and supply chain practices. Neopac’s Tube Design Guide for Recyclability is an effort to meet these demands with sound packaging science.