Blistex launches first dual action lip balm

A pack shot of the new Blistex Ulta-Rich HydrationBlistex Ultra-Rich Hydration – the first dual layered lip balm with two advanced formulations designed to deliver all-in-one lush moisturisation and protection – has just been launched in South Africa.

Based on extensive consumer research, this unique concept answers the growing demand for innovation and performance driven, multi-functional formulations, specific for daily lip care. The dual layer approach to drive enhanced delivery is clearly visible in new Blistex Ultra-Rich Hydration with its signature celestial blue core of luxurious moisturisers and outer layer of effective lip protectants.

Formulated with super moisturising ingredients

Specially developed to ensure complementary performance and comprising 80 percent moisturisers, the two formulations merge on application to offer the ultimate in lip care. The ultra-concentrated inner core of rich moisturisers, boosted with shea butter, cocoa butter, olive oil and jojoba, melt on the lips. The protective outer layer is fortified with ceresin, beeswax and wheat germ oil. The ceresin and lecithin soften and smooth the lips, helping to seal in moisture. The wheat germ oil and vitamin E are nutrients, which together with beeswax, sooth and protect lips against the elements. For enhanced protection, the SPF 15 offers defence against harmful UV rays. 

On trend, innovative and appealing

The two formulas in one in the new Blistex Ultra-Rich Hydration offer advanced lip care to moisturise, soothe and protect the lips. Completely on trend with its dual layer feature, this lip care innovation has great consumer appeal. On-shelf visibility is ensured by the eye-catching pack design and the use of a clear cap to reveal its distinctive blue inner core.

Blistex Ultra-Rich Hydration is the latest innovation in a long line of effective, high quality and functional products in this premium lip care range, which includes the iconic DCT, South Africa’s number one daily conditioning lip treatment. It is available at selected stores and pharmacies country-wide at a recommended price of R85.

Blistex products are distributed throughout South Africa by Pharmaceutical Enterprises.

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