Omya to showcase holistic personal and home care solutions at SEPAWA

At this year’s SEPAWA Omya will present highly efficient and eco-friendly calcium carbonate solutions.

The company will introduce mastered calcium carbonate particles suitable for multifunctional decorative cosmetics and toothpaste applications alongside minerals with adjustable abrasivity for household surface cleaners. The company will complete its exhibition with a distribution portfolio comprising a broad spectrum of cleaning and caring substances, enabling the creation of all-round applications. 


Omyaskin recrystallised mineral particles are perfect for decorative cosmetics. Thanks to patented Omya technology, the particles offer greater porosity and a larger surface area than conventional calcium carbonate. Their modified structure delivers high efficiency in terms of coverage, sebum absorption and skin feel, while simultaneously easing the production process. Omyaskin is suitable for a variety of different target applications, including foundations, compact powders, lipsticks and BB/CC/DD creams.

Oral care


An ingredient specially designed for oral care applications is Omyadent. Consisting of a core of calcium carbonate surrounded by a shell of hydroxyapatite (HAP), Omyadent provides excellent remineralising properties and repairs microscopic defects in tooth enamel. With regular use, teeth gain a smoother and whiter surface. Moreover, Omyadent acts as a high efficiency carrier for ingredients such as flavours and antimicrobials.

Home care


Several further examples from the Switzerland-based expert will illustrate the multiple ways in which mineral ingredients can create a new generation of all round end products. For the home care segment, there are surface cleaners based on marble, dolomite or limestone. Omyadol and Omyacarb minerals deliver outstanding absorption properties, adjustable abrasivity and good polishing ability – and they are not harmful to ecosystems once back in the environment. The cost-efficient, brilliant white and natural calcium carbonate particles not only meet the highest expectations in terms of efficiency and sustainability, but can also enhance the look and feel of finished products.

All minerals can be combined with ingredients from the company’s huge distribution portfolio. For detergents and cleaners, Omya offers ingredients such as surfactants, bleaching activators, disinfecting or emulsifying agents and many more. For the personal care industry, meanwhile, the portfolio includes natural colour pigments, sweeteners, preservatives, antioxidants and other functional ingredients. Its long-standing expertise and collaboration with certified producers mean the company is able to provide sustainable supply for its customers.


Visitors to SEPAWA should not miss the Omya presentation on Friday 25 October. At 12:15 pm in room 3, Omya R&D Services senior scientist Tobias Keller will present a deeper insight into the multifunctional advantages of natural minerals by illustrating options for easy handling of automatic dishwashing actives with a novel magnesium-carrier.

The local agent for Omya is CJP Chemicals