Shower to Shower diversifies with body wash range

In a move set to invigorate the personal care market, well-known deodorant brand, Shower to Shower has introduced a body wash range. The Shower to Shower body washes have been entered in the 2019 P&C Review/Symrise New Product Competition.

Speaking at the launch, brand manager Claire Bowen says the team looked at ways of taking Shower to Shower fragrances further than the range of deodorants. ‘Our consumers love the fresh scents we’ve spent years developing. We wanted to offer them these scents in a new format, in two body washes and a shower crème,’ she explains.

A pack shot of the Fresh Happiness Shower to Shower body wash

A fragrant range

The trio is available in Fresh Powder – a shower crème with subtle powder fragrance for velvety soft skin – Fresh Escape, a body wash with aloe vera extract, and Fresh Happiness – a body wash with orange extract and a zesty citrus undertone. All three are presented in a beautiful 500ml bottle with flip-top lid. The products are pH balanced and incorporate tissue oil and multi-vitamins.

Bowen says the fragrances and consistency of the products are what make the products special.

‘When you open a bottle, you’re immediately aware of the burst of fragrance. All three fragrances are clean, inviting and exactly what you’re looking for to start your day. The feel and texture of the crème is like passing silk through your fingers and it leaves the skin feeling soft and smooth,’ comments Bowen ‘Based on consumer research, the shower crème is expected to be a hit with consumers.’

Fresh offering based on a traditional favourite

The Amka owned brand is also excited to announce the addition of Floral Fresh Powder in spray deodorant and roll-on anti-perspirant formats. This scent is reminiscent of one of Shower to Shower’s most popular fragrances, Fresh Powder. These new anti-perspirant offerings have also been entered in the New Product Competition.


‘Fresh Powder is the number two selling female efficacy fragrance* in the country, so it made sense to build on the beautiful scent and offer something new,’ says Bowen. ‘The fragrance now boasts a “hint of flowers”, which takes it to a new level of delightfulness.’

*Source: Nielsen Jan 2018 6mm