Trends and opinions

Move towards multi-functionality

Mintels Mixologiste_trend_reportAccording to a recent study conducted by Mintel, the key trend set to impact global beauty consumers in 2014 is Mixologiste. This is multi-functionality at a whole new level where manufacturers draw inspiration from completely different categories, creating novel combinations with new products, packaging, marketing and merchandise. ‘This will add a new sense of excitement to the market and will drive innovation in the year ahead,’ states Jane Henderson, global president of Mintel’s beauty and personal care division.

What will define product development in 2014?

What-will-define-product-development-in-2014Globally consumers are placing a strong focus on the link between product price and efficacy, while demanding nourishment and moisturisation from their products, and of course, anti-ageing benefits. How will local manufacturers and brands remain ahead of or in line with these trends?

Development and benefits of right-shoring

Exel defines right-shoring as ‘A restructuring of a global company's workforce or processes that seeks to utilise a mix of offshoring, nearshoring and outsourcing to achieve the optimum level of efficiencies and productivity. Right-shoring typically involves the outsourcing of simple processes while retaining complex processes at the local level.’

SimpliCity – developing collective intelligence

I Love_New_York_reflects_the_SimpliCity_trendIn a world where imagination and creativity reign supreme, the SimpliCity trend inspires us to share, move, live and experience things together, among family, friends and society as a whole.

The images are unanalysed, unpolished and untreated

The RAW trend  is a movement toward authenticityTrendsFormed’s next trend is RAW, named after a file format for images of digital photography that are unprocessed and unmanipulated.

This trend is a movement toward authenticity: reconnecting with the earth and tapping into primal impulses that are elemental and ever stimulating. The focus is on strong sustainable materials with zero waste, embracing low-tech attempts at luxury. It encourages a conscious move away from excess, and shifts to a more humble lifestyle.

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