Uso – scientifically formulated for African skin

Uso by African Dermal Science, a proudly South African anti-ageing skin care brand, hit the market in 2018. The products are specifically formulated for Africans and the African climate. The brand name was inspired by the Zulu word Ubuso, which means a celebration of who we are as Africans.

Uso by African Dermal Science marketing artwork

Dr Theo Mothoa-Frendo, a black female South African medical professional and pharma expert, is the founder of African Dermal Science. Her personal struggles with finding locally developed quality skin care that addresses her specific needs inspired Dr Mothoa-Frendo to develop the Uso range. Through local research, she identified the following concerns as being specific to African skins:

  • uneven skin tone
  • hyperpigmentation
  • seasonal dryness
  • oily skin
  • ashiness caused by sunscreen

Four years in development

Working with renowned local cosmetic scientists, medical doctors, women with darker skin tones and marketing and advertising experts, Dr Mothoa-Frendo developed her skin care range.

Only the finest botanical ingredients and the most advanced proven actives have been used in the Uso range, which African Dermal Science has entered in the 2019 P&C Review/Symrise New Product Competition. The products are packed with Centella, Chamomile, Pro vitamin-B, Hyaluronic Acid, Kombucha and Niacinamide. The formulas deliver visible skin benefits and an indulgent sensorial experience.

Suitable for all skin types and both males and females, this cosmeceutical range has been clinically tested and dermatologist approved. The science inside each bottle is developed with a single goal in mind: to deliver glowing, hydrated, even toned skin that reflects the beauty of science for African skin.

A simple solution for healthy skin

The Uso skin care range is a complete at-home use system, consisting of a cleanser, essence, treatment serums and sun protection. The products are available nationally at selected Edgars Beauty Stores as well as online. Consumers can also connect with the brand on social media, on Instagram, Facebook and Twitter.