Brenntag, a global leader in chemicals and ingredients distribution, has inaugurated a cutting-edge Beauty & Personal Care Innovation & Application Centre in Johannesburg, South Africa.
This opening supports the regional market with advanced solutions including formulation development, stability testing, and sensory evaluation.
This centre is part of Brenntag’s global network of 71 hubs, including 20 dedicated to beauty and personal care. These facilities are located in Essen, Leeds, and Istanbul. Johannesburg was strategically selected for its proximity to key customers and suppliers in the region’s beauty and personal care industry. This makes it a pivotal element in the supplier’s commitment to innovation.
Tailored solutions for a dynamic market
At the Brenntag Beauty & Personal Care Innovation Centre in Johannesburg, a team of experts focuses on providing industry leading solutions. The offerings include:
- Formulation tools: Advanced evaluation of fragrances, viscosity, and rheological properties.
- Stability testing: Including flow curve assessments under different conditions.
- Texture analysis: Such as hair combability, tackiness and gel strength testing.
This collaborative laboratory empowers Brenntag SA to co-create bespoke formulations tailored to local consumer preferences and accelerate time-to-market.
Strategic commitment to the South African market
“We are proud to announce the opening of our new Beauty & Personal Care Innovation & Application Center in South Africa. The investment is designed specifically to support our cosmetic customers across the country,” said Michael Wilkop, Regional President Brenntag Specialties Beauty & Care EMEA. “The centre will enable us to collaborate closely with customers, co-create formulations that meet local consumer needs and preferences and accelerate time to market. This opening marks an exciting step forward in our mission to be a trusted partner for our customers, supporting them to succeed in this dynamic market.”
Leave a Reply
You must be logged in to post a comment. Need an account? Register here.