Colour Cosmetics
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Argireline® YOUth Peptide: Lipstick innovation with clinical results
Discover how Lubrizol’s Argireline YOUth peptide brings proven wrinkle-smoothing science to lipstick. Backed by imaging from its Shanghai Beauty Research Institute, this oil-soluble peptide improves lip roughness and reduces the look of wrinkles in as little as 14 days—stably delivered via LipoClear technology.
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Schwan Cosmetics launches sustainable packaging solutions
Schwan Cosmetics sets a new standard in beauty with its EcoVadis Platinum Certification and the launch of FLX-TECHNOLOGY—an innovative, fully recyclable packaging solution. Discover how this breakthrough helps beauty brands meet 2030 EU sustainability targets with ease and style.
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New eyelash density enhancer by Symrise
Discover fuller, denser lashes in just two weeks with SymLash® XTreme, Symrise’s latest breakthrough in eyelash density enhancement. This innovative, scientifically proven formula is designed for powerful results and easy integration into top cosmetic products—see the next level in eye beauty care.
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Advanced titanium dioxide solutions from Venator
Discover Venator’s latest HOMBITAN® and UV-TITAN® ranges at in-cosmetics 2025—innovative titanium dioxide solutions that deliver top-tier performance and meet the latest regulations for modern cosmetics and personal care products. Visit booth 12 B29 to explore new possibilities for high-impact, compliant formulations.
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New blurring Cloud Touch Finish collection by Schwan Cosmetics
Experience the Cloud Touch Finish collection by Schwan Cosmetics—six lightweight, high-performance products inspired by the trending “cloud skin” look. Now available in South Africa, these eye, lip, and face formulations help beauty brands stay ahead with turnkey, market-ready solutions for blurred, soft-focus, and matte-finish makeup.
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Future of Beauty Collection to debut at MakeUp in LA
Experience the next wave in beauty at MakeUp in Los Angeles as IBG unveils The Future of Beauty collection—featuring AI-powered innovation, advanced skincare formulas, and sustainable packaging. Discover how technology and science are shaping tomorrow’s self-care at Booth G27.
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Ever-green nail polish formulas
Discover FIABILA’s ever-green nail polish formulas featuring up to 86% natural-origin ingredients, combining vibrant colour with advanced care. Experience eco-conscious beauty technology, now available in South Africa through Fourchem—innovation that cares for your nails and the environment.
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Sustainable pigment technology for cosmetics
Swedish innovator Vividye is bringing its award-winning, eco-friendly pigment technology from textiles to cosmetics, offering safer, non-toxic colour solutions for hair, makeup, and lipstick. Discover how this breakthrough could redefine sustainability in the beauty industry.
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New Liftilience film former by Silab
Discover LIFTILIENCE®, SILAB’s innovative chestnut-derived film former that delivers a visibly smoother, fresher and more radiant complexion—instantly and all day long. Experience rapid beauty enhancement for both face and body with lasting, velvet-like softness. Explore the science behind this new beauty breakthrough.
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Catrice Cosmetics colab with Generations TV show
Discover how Catrice Cosmetics is making its on-screen debut with Generations, South Africa’s most-watched TV show. See how beauty meets aspiration as Catrice becomes part of the drama—don’t miss the exclusive integration starting 17 October on SABC 1!
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Say goodbye to blooming
Discover how IOI Oleo’s vegan ester technology prevents unsightly white spots—known as blooming—in solid cosmetic products, helping brands achieve stable, sustainable formulas that last. Don’t let crystallisation flaws undermine your beauty innovations—find out how to keep your balms and sticks flawless and eco-friendly.
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Oleon launches a new film-forming emollient
Discover Radiastar 1436, Oleon’s new vegetable-based emollient designed for beauty and cosmetics. Enjoy outstanding film-forming, a soft touch, and vibrant gloss—plus a sustainable alternative to mineral oil. See why it’s set to become a game-changer in colour cosmetics and personal care.
