Innoxa is re-launched as a vegan, eco-friendly range

The 100-year-old Innoxa skin care brand is back, and it’s entered the 2020/21 P&C Review + Symrise New Product Competition. The Imbalie Beauty Group has re-launched an eco-friendly and newly formulated Innoxa product range in all its Dream Nails, Placecol and Perfect 10 salons nationwide. Innoxa is also available online.

The newly launched range epitomises the original Innoxa payoff line of “first do no harm”, which has always been at the core of this iconic brand. The brand has now been raised to a whole new level to appeal not only to previous Innoxa fans, but also to the ever-growing environmentally conscious consumer, especially millennials and Gen-Zers.

Natural, vegan-friendly formulations

The range is now vegan friendly, contains many natural and sustainably sourced ingredients within the new formulations, and the tubes within the range are predominantly made up of sustainably sourced sugar cane. All the products are either biodegradable or recyclable, are paraben and allergen free and therefore kind enough for sensitive skins.

The formulations are packed with powerful actives such as peptides; vitamins B, C and E; super oils and antioxidants. The uniqueness is in the many sustainably sourced ingredients within the range, as well as the multi-purpose functionality and sensorial experience each product provides. Nine of the products in the range contain shea butter which has been sustainably sourced from a women’s tribe in Ethiopia, whilst others include sustainably sourced ingredients, such as sunflower extract, yacon extract, moss and kelp extracts, fruit enzymes, squalene, chia seed oil and rosehip oil, to name a few.

A unique range with minimalist packaging

There are 22 products in the range which include unique cleansers, multi-purpose masks and colour coded serums for specific skin concerns. There is the CleanCalm Gel-to-Milk Cleanser, which turns into a soothing and calming milky cleanser when water is added to the product; the soft and fluffy Cloud Touch SOS Calming Mask is formulated with marshmallow extract; the Fruit Detox Foliant Gelée Mask includes sustainably sourced papaya and pineapple enzymes; and the ZoneProtect SPF30 Sunscreen makes use of eco-friendly UV filters and sustainably sourced ingredients to provide added protection against blue light emissions from cell phones and computer screens.

The simple and minimalist packaging, with a beautiful matt texture in nudes and soft pastels, displays beautifully on retail shelves, in the bathroom or on a dressing table ensuring that this fresh, unique and gender-neutral range, appeals to a wide range of customers. It is already being well embraced by teens, young professionals and budget conscious individuals, due to the affordable pricing and the eco-friendly aspect.

In-salon treatment offering

“Our salon owners are very excited to bring this new range into their beauty salons, at a time where the trading environment is still tough as a result of the COVID-19 pandemic. They are also happy to be aligned with the latest consumer trends in vegan skin care,” says Esna Colyn, CEO of Imbalie Beauty. “Our salons have launched five new Innoxa vegan facials at a launch price of less than R400, to give Innoxa brand lovers and customers who are new to the brand the opportunity to come in and experience the new upgraded range first hand.”

Under the leadership of Lisa Leibov, principal of the iBLOOM Beauty and Wellness Academy, the entire group of therapists have been educated on the Innoxa treatment protocols and product knowledge, to ensure that all salons provide levels of service excellence to all their valued customers.