Marchesini Group Beauty launches a virtual showroom

View two beauty product packaging solutions from Marchesini Group Beauty in its new virtual showroom developed in collaboration with Dimensione3.

Today’s technology creates virtual spaces where users can interact with the objects in the room, moving in all directions and exploring the surrounding environment. In the wake of and exploiting the example of experimental predecessors in other sectors, Marchesini Group Beauty has decided to create its own virtual showroom with two beauty product packaging solutions at its centre. The idea is to provide an additional service to cosmetics companies in search of new alternatives, enabling them to view previews of the various solutions developed by the group.

Convenient and value adding

The new virtual space will give customers access to an additional tool for taking a close look at the details of an automatic machine at their own convenience, on their computer or smartphone. To try out the potential of a virtual showroom to showcase its machines, Marchesini Group Beauty called on Dimensione3, a company that creates interactive virtual tours integrated with proprietary software solutions that transform physical spaces into boundless digital environments. This partnership has produced a tour rendering within a virtual showroom, potentially without any limits in terms of architecture, surface area or assortment, featuring two solutions:

1. a soft mould lipstick production machine
2. a turbo-emulsifier for producing liquids and creams.

Users will be able to view details of the machines by moving virtually in any direction and observing them from different angles. In fact, with this technology users can have a closeup view of large machinery from a screen and they can investigate specific aspects through interactive tags, meeting the need to have a showroom constantly accessible online.