Syensqo has announced the global launch of Repel-O-Tex Crystal Premium, supporting the shift to colder wash cycles without compromising cleaning efficacy.
Repel-O-Tex Crystal Premium is a groundbreaking biodegradable soil-release polymer designed for liquid laundry detergents and pouches. The innovation is set to redefine stain removal, particularly in cold and short wash cycles.
Benefits of the new polymer
- Enhanced stain removal: Achieves over 30% improvement in stain removal compared to previous benchmarks.
- Fabric protection: Prevents greasy stain incrustation and fabric greying by forming a protective shield on fibres.
- Optimised for modern wash cycles: Specifically designed for short and cold wash cycles, meeting consumer demand for energy-saving solutions.
Support for sustainable development
Repel-O-Tex Crystal Premium supports detergent manufacturers in creating sustainable, energy-efficient laundry care products. Its compatibility with concentrated liquid and pouch formats ensures broad application across modern detergent formulations.
Global availability
Launched in July, in Brussels, Repel-O-Tex Crystal Premium is now commercially available worldwide. This innovation aligns with Syensqo’s commitment to sustainability and convenience in laundry care.
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