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Natura award strengthens Symrise’s leadership in sustainable cosmetics


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2 min read 2 min

Symrise wins a sustainable innovation award for upcycled cosmetic ingredients.

Symrise has received the prestigious Embrace Natura Award in the Commitment to Life category. Representatives from the company received the award in the presence of João Paulo Ferreira, CEO of Natura.

This accolade recognises Symrise’s outstanding achievement in sustainable innovation. It mentions the groundbreaking cosmetic ingredient, Hydrolite® 5 green, which is derived from three certified natural byproducts – sugarcane bagasse, corncobs and wood pulp – using an innovative upcycling process.

The Embrace Natura Award for Symrise’s leadership in sustainable cosmetics embodies significant industry recognition by one of the three most sustainable companies globally, according to GlobeScan.

“The award celebrates our leadership in sustainable innovation and strengthens our position as a unique company of reference. It also reinforces our Gold status in the Regenerative Alliance Program,” says Josy Hatada, vice president LATAM cosmetic ingredients.

The Symrise team with Natura CEO, João Paulo Ferreira

Dedicated to sustainability and innovation

Hydrolite® 5 green exemplifies Symrise’s commitment to responsible innovation by transforming agricultural side streams into high-value, multifunctional ingredients.

According to the jury, the ingredient stands out for its substantial environmental benefits. Developed in a solvent-free, patented process, it contributes significantly to carbon footprint reduction by avoiding over 202t of CO₂ emissions annually. The energy-efficient production process does not require heating or cooling, lowering energy consumption.

“This award underscores our dedication to sustainability and innovation,” says Penelope Uiehara, global account director for fine fragrance. “At Natura, all decisions regarding new products are guided by the triple bottom line – considering social, environmental, and economic impacts – with carbon reduction being a priority throughout the entire innovation pipeline. Hydrolite® 5 green stands as a clear testament to our shared commitment to advancing green chemistry principles and upcycling agricultural by-products into premium, sustainable ingredients.”

Hatada adds: “As ONE Symrise team, we feel honoured by this recognition. Our strategic partnership with Natura has been instrumental in aligning our projects with Natura’s sustainability vision. We appreciate the exchange with the CEO of Natura and look forward to igniting future conversations around our Amazon 360 platform, leveraging by-products from Tukumã, Açaí and Murumuru. In this way, we can advance our shared vision for regenerative innovation and responsible sourcing.”

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