keyboard_arrow_upRevealing the future of anti-ageing skin care
keyboard_arrow_downRevealing the future of anti-ageing skin care

The annual in-cosmetics exhibitions offer insights into beauty manufacturing trends. By looking at new ingredient launches – along with recent patents and academic research – it is possible to see into the future of cosmetics innovation. Anti-ageing continues to be a major force in all beauty categories. Within the skin care segment – which leads the industry in volume and trends – there are four key directions. This exclusive report, supported by Euromonitor International and authored by global skincare analyst Nica Lewis for the in-cosmetics Group, reviews them and highlights potential areas for future growth.

keyboard_arrow_upProlevis, Croda’s new skin care ingredient
keyboard_arrow_downProlevis, Croda’s new skin care ingredient

Croda, a global speciality chemical company, has launched Prolevis, a new high molecular weight protein hydrolysate. The ingredient is said to be able to instantly smooth the skin, visibly reducing the appearance of surface wrinkles and imperfections.

keyboard_arrow_upEsse launches probiotic skin care range
keyboard_arrow_downEsse launches probiotic skin care range

Esse Organic Skincare has been a pioneer in producing certified organic skin and body products for the salon and spa, and retail segments for the last 10 years. The company, which is headed by eccentric cosmetic scientist, Trevor Steyn, recently achieved a world first with the launch of Esse Plus, its new probiotic anti-ageing skin care range.

keyboard_arrow_upPursuing agelessness in South Africa
keyboard_arrow_downPursuing agelessness in South Africa

At a presentation in Johannesburg, Clem Sunter described South Africa as being at its ‘second tipping point’ economically. Could the same be said for the anti-ageing skin care market? Consumers’ desire to look forever young is a key driver in pushing anti-ageing skin care products increasingly closer to the boundaries of truly ‘therapeutic’ activity. The last five years have seen the development of extremely potent active ingredients, which are designed to reduce the visible signs of ageing and we’ve seen equally novel marketing concepts created to support them.

keyboard_arrow_upNatural anti-ageing solutions grow in popularity worldwide
keyboard_arrow_downNatural anti-ageing solutions grow in popularity worldwide

Natural anti-ageing solutions – purely an ephemeral marketing concept in the late 1970s, aimed at those ‘close to nature’ – has been radically transformed into a huge sector of the global marketplace. Here, a plethora of clinically tested natural technologies are now available to address almost any perceivable symptom associated with the actinic ageing of skin.

keyboard_arrow_upHi-tech anti-ageing solutions continue on upward trajectory
keyboard_arrow_downHi-tech anti-ageing solutions continue on upward trajectory

Fuelled by advances in biotechnology over the past 20 years, peptide and stem cell technologies are rapidly advancing, forming an underpinning for the development of anti-ageing skin care technologies, which can demonstrate truly potent benefits in use. From the early days of peptide technology, when Acetyl Hexapeptide-8 was launched to the skin care world as ‘the topical alternative to botulinum toxin A’ to reduce the appearance of expression wrinkles, this technology has grown exponentially and there are now peptides available to address every conceivable symptom of premature skin ageing.

keyboard_arrow_upDermo-cosmetics market poised for growth
keyboard_arrow_downDermo-cosmetics market poised for growth

The category of dermo-cosmetics is one with arguably the most potential for future growth in the anti-ageing skin care sector, but it is fraught with difficulties from a regulatory perspective, as it lies firmly on the boundary between cosmetics and medical treatments.

keyboard_arrow_upAgelessness: a global preoccupation
keyboard_arrow_downAgelessness: a global preoccupation

More than just in facial treatments and infiltrating colour cosmetics and hair care, anti-ageing continues to be the main driver of growth for the entire global personal care industry.

keyboard_arrow_upNew olive extract
keyboard_arrow_downNew olive extract

An iconic symbol of Mediterranean culture, the olive tree can live for thousands of years, with some of the oldest recorded trees living up to 3 000 years. This is mainly due to the tree’s content of potent antioxidant compounds.

keyboard_arrow_upInnovative actives
keyboard_arrow_downInnovative actives

At in-cosmetics Hamburg, BASF Care Creations launched three new and innovative anti-ageing actives, Radianskin, Perlaura and SlimExcess. Radianskin is an anti-age spot active ingredient developed in response to the need for even, unified and radiant skin complexion.