BASF partners with Brenntag on distribution of cleaning solutions

Brenntag, a global market leader in chemicals and ingredients distribution, has announced a new distribution agreement with BASF.

The distribution agreement is part of the expansion of the portfolio with a wide range of innovative cleaning products for Brenntag Specialties Home Care, I&I sectors in South Africa, Nigeria, Ghana, Kenya, Uganda, Tanzania and Ethiopia.

Innovative solutions for cleaning applications

Brenntag has deep expertise in the Home Care, I&I industry and brings exceptional market reach and a strong supply chain network. Together, Brenntag and BASF are creating new opportunities to deliver high performance solutions to a broader range of customers across the Home Care and I&I Cleaning industry.

This collaboration expands Brenntag Specialties’ portfolio with BASF’s advanced surfactant systems and laundry-care ingredients. These innovative solutions offer:

• Enhanced grease and stain removal for superior cleaning performance.
• Improved formulation stability to ensure consistent product quality.
• Fabric and colour protection to extend the life of textiles.
• Support for lower-temperature washing, reducing energy consumption.
• Alignment with sustainability goals, promoting environmentally friendly practices.

Strong synergies and sustainability goals

Kreason Gopalan, regional commercial director Sub-Saharan Africa, Brenntag Specialties Beauty & Care comments: “We are proud to partner with BASF to deliver high-performance, innovative cleaning solutions across Sub-Saharan Africa. Their advanced portfolio enables our customers to develop high-performing cleaning formulations in HI&I, while aligning with growing sustainability expectations. This collaboration strengthens our commitment to bringing effective, reliable, and future-ready solutions to the markets we serve.”

Marton Nick, head of regional sales home care and I&I cleaning – CEE – Africa – Middle East BASF: “Sub-Saharan Africa is an important growth region for the Home Care and I&I industry. Through our partnership with Brenntag, we are expanding customer access to BASF’s innovative solutions while strengthening local support and technical expertise across key markets in the region.”