A trusted South African skincare brand since 1937, Ingrams has unveiled a refreshed look for its iconic tub, marking the first redesign in nearly 90 years.
The new packaging uses 11% less plastic, aligning with consumers’ sustainability goals. Alongside this, Ingram’s has relaunched its Moisture Plus range with enhanced, faster-absorbing, non-greasy formulas. The range features ‘Triple Hydration’ technology for three times more moisture and over 72 hours of hydration.
Sustainability meets innovation
The Moisture Plus range now includes four variants tailored to different skincare needs:
- Hydrating Aloe Vera, perfect for soothing and refreshing skin
- Rich Moisture, ideal for deep hydration
- Nourishing Shea Butter to provide intense nourishment for dry skin
- Moisturising Coconut Oil to lock in moisture with a tropical touch
Clicks Beauty Playground highlights
Ingram’s new packaging and formulation improvements were showcased at the Clicks Beauty Playground event on 17 and 18 October, where the brand hosted an interactive calming oasis activation. Visitors experienced hydration assessments, received samples and enjoyed personalised skincare recommendations.
Ingram’s also launched its #LockIn campaign, encouraging consumers to integrate daily moisture routines with their personal goals. Follow @ingramsza on Instagram to stay updated on the brand’s latest innovations and campaigns.
Leave a Reply
You must be logged in to post a comment. Need an account? Register here.