Discover multisensory beauty trends at in‑cosmetics Asia

Multisensory beauty is revolutionising the cosmetics industry, and in‑cosmetics Asia 2026 is leading the charge.

Taking place from 3 to 5 November at BITEC Bangkok, in-cosmetics Asia will unveil groundbreaking innovations in texture, scent, and emotional engagement. Attendees will experience transformative textures, neuro‑beauty ingredients and sensory-driven skincare like never before.

Key trends shaping multisensory beauty

1. Innovative textures – Experience transforming textures such as water-to-foam, powder-to-serum, and three-phase transitions. Learn more about advanced rheology modifiers and silicone elastomer gels for enhanced tactile performance.
2. Scent and emotional connection – Discover fragrance-driven formulations designed to evoke emotions and elevate user experiences.
3. Neuro‑beauty and wellbeing – Cutting-edge ingredients like microssHA™ and salicylic/hyaluronic hybrids will be showcased at the expo. These ingredients have been shown to target sensory and emotional wellbeing.

Breakthrough technologies and ingredients

Visitors to in-cosmetics Asia can explore some of the latest cosmetic ingredients on the market. These include:

• Cooling skincare technology, which utilises an advanced delivery system for refreshing skincare.
• UV filters for suncare products.
• Sustainable and effective active ingredients developed using bio‑fermentation.
• Formulation innovations such as WaterTouch SPF50, Hydro‑Pearl Foam Toner, and Surpr‑ICE Balm™.

Exhibitors and awards to watch

Sensory design is now a core element of product development. By engaging multiple senses, brands can enhance user satisfaction and build stronger customer loyalty. This trend is reshaping skincare, suncare, colour cosmetics, and more.

The Spotlight On Multisensory feature will include live judging for the Spotlight On Formulation Awards, highlighting the best sensory-driven formulations. Attendees can also explore practical demos and access the Spotlight On Multisensory Guide for in-depth insights.

Sarah Gibson, Event Director at in-cosmetics Asia, said: “Consumers expect products to feel as good as they perform. They want products that suit their rituals and create an emotional connection. Spotlight On Multisensory lets visitors experience first-hand how formulators and ingredient suppliers are responding, from transformative textures and playful formats to innovations that connect skin, senses and wellbeing.”

Attend in‑cosmetics Asia 2026

Be part of the future of beauty – attend in-cosmetics Asia at BITEC Bangkok from 3 to 5 November 2026. Register today so you can explore the latest in multisensory beauty and gain exclusive access to the Spotlight On Multisensory feature.