Opening in Seoul in January 2027, the hub will help beauty brands turn Korean skincare, ingredient and longevity insights into colour cosmetics faster. Schwan Cosmetics will also participate in Cosmopack Asia in Hong Kong, 10 to 12 November.
Schwan Cosmetics, a leading global manufacturer of white-label colour cosmetics and supplier to many of the world’s most recognised beauty brands, will open its North Asia Innovation Hub in Seoul, South Korea, in January 2027. The new R&D site will connect Korea’s advances in skincare, active ingredients and longevity with Schwan Cosmetics’ formulation expertise and global production network, giving brands faster access to colour cosmetics with skincare benefits.
Trend spotting and collaboration
Consumers increasingly expect makeup to work like skincare, and Korea is where many of these hybrid concepts emerge first. For international brands, the challenge is no longer simply spotting these developments but turning them into successful products.
“The hub strengthens our role as an innovation partner and gives our customers more innovation power and faster speed-to-market, for concepts with genuine global potential,” says Dr Alexander Doll, head of R&D at Schwan Cosmetics.
Working closely with Schwan Cosmetics’ international teams, the hub will identify relevant skincare, ingredient and beauty technology developments through regional market insights and collaboration with local customers, suppliers and innovation partners.
“Our team in Seoul will work directly with local partners to bring relevant developments into our global network faster,” says Leroy Lee, regional president Asia at Schwan Cosmetics. “This strengthens our innovation pipeline and creates new business opportunities for our customers around the world.”
Connect with Schwan at Cosmopack Asia
Visitors to Cosmopack Asia can meet the Schwan Cosmetics team in Hall 3, Booth 3-D10, from 10 to 12 November to discuss the North Asia Innovation Hub as well as the Korean skincare and longevity trends shaping colour cosmetics. Formulators and brand owners can also learn more about how to bring hybrid makeup concepts to market faster.
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