Consumer behaviour studies
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IPSOS survey: South Africans prioritise health and wellness
Despite tight budgets, South Africans are leading the way in healthy living, outpacing global health habits according to the latest Ipsos survey. Discover what’s driving this rise in wellness focus across the nation’s urban and connected communities.
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Playboy’s fragrance trends for 2024
Discover the top fragrance trends redefining 2024, from gender-neutral scents to eco-friendly options that let your individuality shine. Explore Playboy’s expert insights and find out which aromas are set to shape the year—don’t miss what’s making everyone talk.
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AnnonaSense CLR proven to influence the skin-mind connection
Discover how AnnonaSense CLR™ is clinically proven to support your skin’s natural balance while easing everyday stress. Find out why this breakthrough ingredient is changing the way we think about the connection between healthy skin and emotional wellbeing.
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Winning in wellness with Hersol
Discover how Hersol’s advanced manufacturing capabilities empower brands to create innovative, high-quality wellness supplements that meet today’s demand for personalisation and convenience. Stay ahead in the fastest-growing health market—find out how you can win in wellness with Hersol’s expert solutions.
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NielsenIQ report reveals tactical manoeuvres of SA consumers
Facing rising costs and relentless power cuts, 70% of South Africans feel they’re living in recession—yet many are finding creative ways to keep up with essential spending. Discover how consumers are shifting online and rethinking budgets to cope with 2023’s financial pressures in NielsenIQ’s latest insights.
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Slow beauty – a trend to watch in 2023
Discover how the slow beauty movement is challenging South Africa’s growing obsession with owning more—while actually using less. Find out why Toni Carroll believes a simpler, more mindful beauty routine could be the trend that changes everything in 2023.
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Vantage presents a proven solution for sensitive skin
Discover BioSignal Lipid 10 MB—a new active ingredient designed to help sensitive skin feel calm and comfortable. See how this trusted solution addresses triggers from cosmetics, hormone changes, and health conditions. Find out what makes it ideal for people seeking gentle, effective care.
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New NielsenIQ data reveals full effects of consumer inflation
Discover how nearly 60% of South Africa’s top consumer goods faced price hikes outpacing inflation, putting extra pressure on shoppers post-pandemic. See what NielsenIQ’s latest data means for retailers and brands in a changing market.
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Primedia’s consolidated retail arm gets a new name
Primedia Unlimited has rebranded as Primedia Retail, reflecting strong growth in FMCG and pharma sectors despite 2020’s challenges. Discover how their targeted in-store marketing solutions are driving high ROI and reshaping the out of home advertising landscape.
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Vantage launches ‘Clear Beauty’ concept
Discover how Vantage’s new Clear Beauty concept goes beyond “natural” by delivering personal care products that prioritise transparent sourcing, sustainability, and proven results. Learn how this innovation helps brands meet growing consumer demand for clarity and trust—find out what makes Clear Beauty the standard for the future.
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Brits increase their use of Vitamin D and boost vitamins market to £500 million
Brits are turning to Vitamin D more than ever, fueling a booming vitamins market set to reach £500 million. Discover how this surge in the “sunshine vitamin” is outshining all others and what it means for new product trends in 2021.
