Winning in wellness with Hersol

Consumers are more invested in their health and wellness than ever before. They are proactively seeking nutritional supplements that offer personalised benefits. Hersol is a leading contract manufacturer with extensive expertise in this category and a newly revamped high-speed suite with processing and packaging equipment to produce these products. 

With more and more consumers responding to healthy living and fitness trends, experts say the wellness market has become the fastest growing category within the global consumer health market, with an estimated growth of 8.5% between 2019 and 2024. 

Brand owners in this space are faced with increased competition with new products launched on the market regularly. To maintain market share while appealing to a broader audience, leading brands want to develop personalised health supplements using innovative technologies and quality raw materials that are proven effective. Wellness products in ‘to-go formats’ are also becoming increasingly popular. 

To meet customers’ evolving needs in this category, Hersol Manufacturing Laboratories (Hersol) has invested heavily in boosting its technology infrastructure and manufacturing capacity. The manufacturer’s entire encapsulation area has been redesigned to accommodate new HVAC systems. The rebuild also saw the installation of a fully automated capsule machine and several additional semi-automated capsule machines. 

Sustained release supplements

When it comes to supplementation, controlled or sustained release formats offer a unique point of differentiation. This format allows for the diffusion of the active ingredients either at a specific time and/or during a specific length of time. This is highly beneficial in health supplements, especially when a personalised or customised product targets a specific area of the body or has a specific function. 

According to health and wellness experts, electrolytes like magnesium and potassium offer unique benefits when taken in a sustained-release form. Sustained-release tablets also work well with water-soluble plant compounds that have health benefits. 

With Hersol’s expertise and increased capacity in granulation and coating strategies, the manufacturer is fully equipped to produce modified or sustained release tablets for targeted absorption. Its sustained-release tablets are formulated according to customers’ exacting requirements and to meet the needs of health-conscious consumers. 

Greater focus on plant-based options

Another health and wellness trend is the move to plant-based options. Over the years, Hersol has seen an increased demand for vegan or plant-based products with customers moving away from traditional tablets in favour of vegan-friendly capsules. 

A recent report projected a CAGR of 10.5% from 2019 to 2026 for the vegan products market, with the latest bout of interest centred on plant-based health and wellness solutions. These products are particularly favourable because they appeal to a far wider group of consumers looking for the best options to enhance their health and wellness. 

At Hersol, there are options to replace capsules of animal-origin gelatine with materials of vegetarian sources such as cellulose, starch, carrageenan, and pullulan (polysaccharide). The contract manufacturer has also seen an increase in demand for HPMC capsules for health supplements.