Consumer behaviour studies
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The emotional benefits of cosmetics: Brain Impact’s AI and fMRI approach
By Abby VorsterExplore how Brain Impact Neuroscience uses AI and fMRI to measure the emotional impact of cosmetics—revealing objective signals of well-being, reward, and attachment. See in-cosmetics Global demos and real use cases that sharpen R&D, textures, and fragrances, and de-risk marketing with data-driven claims.
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South Africa’s luxury goods market to grow by 15% in 2025
South Africa’s luxury goods market is set to surge by 15% in 2025, as shoppers crave more than just products—they want exclusive experiences. Discover how global trends and in-person connections are redefining luxury retail and see why this $1.5 trillion market is thriving against the odds.
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Revive skin health with postbiotics
Discover how BiomeRenew’s LactoSporin® postbiotics can help your skin fight dryness, stress, and harsh environments. Transform your daily skincare routine and give your skin’s natural defences the boost they need for lasting hydration and protection.
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Revitalise and repair sensitive skin with E45
Discover how E45’s trusted lotions and creams, enriched with medilan, hyaluronic acid, and vitamin E, soothe and repair sensitive or eczema-prone skin. Explore the expert formula that delivers lasting hydration and gentle care for the whole family—find out what makes E45 a South African favourite in skin health.
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Givaudan unveils ChériScentz™
Discover ChériScentz™, Givaudan’s revolutionary new tool that helps perfumers craft fragrances designed to spark sensuality. Explore how this cutting-edge technology is set to transform scent creation and deepen emotional connections—don’t miss what’s next in fragrance innovation.
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CLR presents new studies in skin and hair care
Discover how CLR’s relaunched CutiGuard CLR™ and MultiMoist CLR™ use proven natural ingredients to boost skin youthfulness and hair vitality—instantly and over time. Backed by new studies, these innovations deliver visible results that set you apart from first impressions onward. Click to explore the science behind the beauty advantage.
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How sustainability is reshaping Dutch personal care
Discover how sustainability and innovation are transforming the Dutch personal care industry, as both brands and consumers demand more than just beauty. Explore the key trends from in-cosmetics Global 2024 driving growth and shaping the future of this €4.27 billion market.
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Mintel releases 2025 beauty trends
Discover Mintel’s top beauty trends for 2025, including AR glasses in daily routines, lobster-derived ingredients, and climate-adaptive skincare. See how technology, sustainability, and smart solutions will shape the future of beauty—find out what’s next for the industry.
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Rotolabel drives economical change in beauty product labelling
Discover how Rotolabel is helping South African beauty brands adapt to economic and sustainability trends in 2024, as consumers seek transparent, eco-conscious packaging and more affordable products. Find out what this shift means for the future of beauty labels and your business.
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Probiobrain psychobiotic for mental wellness
By Abby VorsterDiscover how Probiobrain™ is unlocking the powerful link between gut health and mental wellness, helping people thrive in today’s fast-paced world. Find out how Novonesis’s innovative biosolutions are reshaping mental wellbeing for a better, happier life.
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New Sunnyworld sun care collection from Lubrizol
Discover Sunnyworld by Lubrizol—where effective sun protection meets your daily skincare routine. Experience innovative, eco-friendly formulas designed for radiant, healthy skin with anti-ageing benefits. Explore how Sunnyworld makes staying protected in the sun easy and enjoyable.
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Kotex launches P-Word survey
Kotex’s new P-Word survey marks Menstrual Hygiene Day by revealing that stigma and period poverty still affect many South African women, despite changing attitudes. Discover what the findings mean for access to menstrual products, education, and how Kotex plans to close these gaps.














