The relaunch of CutiGuard CLR™ and MultiMoist CLR™ reflects CLR’s mission to empower beauty with science, offering products that really make a difference.
Recognising the growing demand for beauty products that deliver instant and lasting results, CLR proudly announces the relaunch of CutiGuard CLR™ and MultiMoist CLR™. These powerful, natural active ingredients are backed by pioneering new studies. They address skin longevity and hair vitality, helping consumers look and feel their best — at first glance and beyond.
Innovative approach to skin longevity
In today’s fast-paced world, where people often form opinions in seconds, skin that radiates youth and health can make all the difference. CutiGuard CLR™ provides an innovative approach to skin longevity. It makes skin look visibly younger and more attractive, even at first sight, as demonstrated in an industry first ‘first impressions’ study.
Involving 170 so-called naïve graders of various ages and nationalities, participants assessed standardised images of volunteers before and after a six-week treatment with a cosmetic formulation containing 3% CutiGuard CLR™ (applied twice daily). Graders had just three seconds to decide which image showed better-looking skin.
The result? An overwhelming 76% of participants preferred the skin after treatment — a clear testament to the ingredient’s ability to positively shape how others perceive us.
Natural hair care protection
MultiMoist CLR™ was designed to bring a new level of protection and performance to natural hair care. In today’s market, efficacy, sustainability, and innovation are paramount. MultiMoist CLR™ represents a breakthrough solution that meets contemporary consumers’ evolving needs — not merely masking hair concerns, but actively working to restore its natural beauty.
It shows convincing effects in leave-on and rinse-off formulations. MultiMoist CLR™ potently protects against the oxidative degradation of hair’s keratins and lipids — even after just one application in shampoo. It improves overall hair condition, shine, and suppleness. In addition, MultiMoist CLR™ strengthens hair and reduces frizz and static flyaway. Finally, it even protects against colour fading caused by repeated washing. MultiMoist CLR™ is a natural all-in-one solution for hair that shines, feels irresistibly soft, and is effortlessly manageable.
These groundbreaking studies confirm what consumers value most: results they can see and feel.
MultiMoist CLR™ and CutiGuard CLR™ are available in South Africa from IMCD.
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