A revolutionary fragrance design tool for perfumers to evoke sensuality among consumers.
Givaudan, a global leader in fragrance and beauty, is proud to introduce ChériScentz™. This new technology empowers perfumers to create scents that evoke sensuality in their creations.
Aligning with Givaudan’s commitment to enhance emotional connections through perfume, ChériScentz™ will allow consumers to embrace their sensuality in day-to-day life. Thanks to company’s leadership and expertise, this groundbreaking fragrance design aid complements its already extensive range of Neuroscience technology innovations. These include:
- MoodScentz+™
- VivaScentz™
- DreamScentz™.
Understanding the connection between fragrance and sensuality
Jeremy Compton, Global Head of Science and Technology – Fragrances adds, “Givaudan’s Health and Wellbeing Centre of Excellence has played a crucial role in developing this patent-pending algorithm. This innovative tool was conceived in Brazil. It harnesses advanced research derived from global consumer studies. The tool is evaluated using G-Evocations™, which is a specialised method that assesses fragrance sensuality through visual stimuli. The approach guarantees high discrimination, quality results, and consumer relevance across diverse markets”.
As consumer preferences evolve, there is a growing demand for smells that reflect authenticity, inclusivity, and emotional connections. ChériScentz™ enables perfumers to create scents that are not only appealing but also resonate with the multifaceted nature of modern sensuality. This includes expanding fragrance offerings beyond fine fragrances to other product categories for bath, body, laundry, and home.
Discover the power of ChériScentz™, a revolutionary approach to create perfumes which capture the essence of true sensuality.
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