Azelis is transforming personal care with ready-to-use solutions for efficiency, scalability and sustainability.
At in-cosmetics Global, from 8 to 10 April, Azelis is proud to showcase its technical expertise in a collection of 16 novel formulations. The innovative service provider in the speciality chemicals and food ingredients industry will be exhibiting at stand 5D70.
Under its visionary Beauty Boost concept, the Azelis personal care team introduces ready-to-use, versatile formulations. These are designed to enhance efficiency, scalability and sustainability in personal care, testifying to its leadership in the industry.
The Beauty Boost formulations offer customers cutting-edge, ready-to-use solutions in beauty product development. Visitors can experience trend-driven formulations firsthand at the Sensory & Make-Up Bars, showcasing innovative textures and formats. Visitors can also gain industry leading insights into sustainable innovation as well as hands-on experience at a technical seminar and formulation lab sessions.
Elevating beauty to new horizons
The Azelis formulation concept for in-cosmetics Global 2025 pushes the boundaries of texture, performance and ingredient innovation. It also empowers brands to meet evolving consumer demands.
Created by teams in its personal care labs across the globe, the 16 formulations reflect cutting-edge market trends. They range from fluffy sorbet gels to soothing foams and cooling sticks. Whether responding to the slugging trend, delivering deep hydration, or providing an alternative to synthetic thickeners, Azelis’ extensive portfolio and in-depth product knowledge ensure brands stay ahead with high-performance solutions.
Each Beauty Boost formulation is expertly developed to enhance manufacturing efficiency, improve scalability, and support sustainable product development. Through advanced production solutions, high-quality ingredients, and unique textures, Azelis enables beauty brands to streamline production processes while maintaining superior product performance and conscious innovation.
Inspiring visitors at the Sensory and Make-up Bars
Azelis will be present at the in-cosmetics Global 2025 Sensory and Make-Up Bars, showcasing two trend-driven formulations – a balm and a gel – along with three innovative foundation formats: stick, mousse and serum.
Consumer insights and hands-on experience
As the sponsor of the in-cosmetics Technical Seminars, Azelis’ experts will lead one of the sessions to share its Journey to Talc-free Innovation project. This project showcases their unmatched technical expertise. The team will also host a formulation lab session where participants will have the opportunity to formulate their own texture-boosting shower dough – one of the formulations presented at the booth.
Anna Bertona, Azelis Group CEO, comments: “At Azelis, we are committed to driving responsible innovation that delivers both performance and sustainability. Beauty Boost embodies this vision, offering customers versatile, trend-driven formulations that meet evolving consumer expectations while ensuring efficiency and scalability. We are excited to showcase these solutions at in-cosmetics Global and to engage in meaningful discussions with our partners about the future of beauty.”
A global presence
Azelis operates application laboratories across the globe, spread over its three regions, EMEA, Americas, and Asia Pacific. The group combines market trends with ingredient expertise and formulation know-how to develop innovative solutions.
It also inspires and supports partners in the efficient development of new, sustainable products. Leveraging the expertise of its teams, Azelis translates ideas into ready-to-launch concepts and is dedicated to staying ahead of customer-specific developments. The company pushes the boundaries of what’s possible in innovation to support its customers in their business development journey.
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