Fragrances
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How to choose the right fragrance
Choosing a fragrance can be overwhelming, but finding your perfect scent adds a unique touch to your personal style. Discover how to select the right fragrance for every season and occasion, and make your perfume as distinctive as you are.
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How to engage the senses in a world of virtual reality
Discover how the Flavour & Fragrance Industry is redefining taste, smell, and touch in virtual spaces at SAAFFI’s 20th Annual Seminar. Explore bold innovations pushing sensory boundaries—are you ready to experience the next frontier?
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Symrise connects science with art in latest edition of its perfumers’ compendium
Discover how Symrise’s latest perfumers’ compendium blends scientific expertise with creative flair, offering easy navigation, refreshed visuals, and special symbols for renewable ingredients—making it simpler than ever for professionals to craft inspired fragrances. Unlock the art and science behind every scent with the new edition.
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Fragrance Oils rebrands with the arrival of the Scentmakers
Step into a new era with Fragrance Oils as we unveil our dynamic rebrand and the arrival of the Scentmakers—blending decades of trusted expertise with fresh creativity and global support. Discover how our renewed vision sets the stage for bold scent innovations and continued excellence.
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Iberchem and Beautyworld Middle East collaborate on new olfactory experience
Immerse yourself in “A World of Scents” at Beautyworld Middle East, a unique olfactory journey curated by Iberchem. Experience interactive fragrance installations throughout the show and discover the beauty of scent beyond the traditional stands—don’t miss this exclusive highlight at the Dubai Ritz Carlton on 5 October.
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Own your magic with diMANzi for men
Discover diMANzi for men—a new South African fine fragrance blending cool elegance with bold sophistication. Crafted by Di Thompson with French essential oils, this award-nominated scent offers fresh citrus top notes, aromatic rosemary, and a warm finish of patchouli and vanilla. Experience the allure that sets you apart.
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Symrise develops sustainable and biodegradable lily of the valley fragrance ingredient
Discover Lilybelle, Symrise’s new biodegradable fragrance made from orange juice byproducts, offering a fresh, floral lily of the valley scent. Perfect for eco-conscious brands, Lilybelle brings innovative, sustainable possibilities to perfumes and personal care products—find out how it can transform your next creation.
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ethereal by Beverley Claire is unveiled as a new sustainable fragrance
Discover ethereal by Beverley Claire, the parfum redefining luxury and sustainability with its innovative, fully recyclable aluminium can and advanced bag-on-valve technology. Experience every drop of fragrance, total purity, and eco-friendly packaging—see how the future of fine scent is being shaped now.
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Signature Collection line of EDTs re-launched by Playboy
Discover the reimagined Playboy Signature Collection—crafted for the confident South African man, with bold new packaging and distinctive fragrances like Bold, Presence, Ambition, and Legend. Explore the refined EDTs and bespoke design that set this lineup apart.
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Iberchem to acquire French fragrance house
Iberchem is set to expand its sustainable fragrance offerings with the acquisition of French fragrance house Parfex, based in Grasse. This move strengthens Iberchem’s presence in Europe and brings new natural ingredient expertise to its premium fine fragrance portfolio. Discover how this partnership will shape the future of innovative perfumery.
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Mexican consumers follow their noses to their preferred shopping experience
Mexican shoppers are discovering personalised in-store experiences driven by their favourite scents, thanks to Givaudan’s new Aroma Kiosk. With 61% choosing products based on personalisation—outpacing global trends—this technology offers a fresh, privacy-friendly way for retailers to truly understand and delight their customers.
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Symrise and Van Aroma launch learning platform for Indonesian patchouli farmers
Discover how Symrise and Van Aroma’s new Nilampedia platform empowers Indonesian patchouli farmers with expert advice and real-time solutions for sustainable cultivation—helping secure better harvests and brighter futures. Explore how interactive learning is transforming the patchouli industry.
