Preventative anti-ageing measures from Vitaderm

Professional skin care brand Vitaderm assists consumers on their anti-ageing skin care journey.

“While we can’t alter the natural ageing process, because our genes largely control these changes such as visible lines that develop over time, loss of fullness in the skin and it thinning and drying, we can influence extrinsic ageing factors. The environment, stress and our lifestyle choices can all cause skin to age prematurely. Known as extrinsic ageing there are some preventative measures one can take to slow the effects of this type of ageing on skin,” says Ruan Winter, marketing manager of Vitaderm.

Here are five tips from Ruan to assist consumers with their anti-ageing skin care journey:

1. Gently cleanse 

Cleansing removes any skin care product or makeup you’ve applied during the day, as well as natural skin oils, pollutants and bacteria that’s accumulated. It also allows your skin care products to enter your skin and work more effectively. Use a gentle cleanser to preserve your skin barrier and keep it resistant to dehydration and damage. 

2. Exfoliate 

Exfoliate to get rid of dry, flaky skin and to rejuvenate and brighten the skin. Regular exfoliation helps with sun damage or skin discolouration and allows for products to penetrate deeper into the skin. 

3. Serums and treatments

Incorporating an anti-ageing serum, such as one that contains retinol, into your repertoire will help brighten skin, scavenge free radicals and stimulate collagen formation.

Vitaderm’s Retinol Serum has rejuvenating benefits. Cruelty free, like all the brand’s products, this tri-active skin-perfecting formulation contains a 2.5% blend of vitamin A derivatives which offer super antioxidant properties that protect cell DNA and enhance skin regeneration. The Retinol Serum should only be applied at night to a clean face and, when using any retinol product, it’s essential to use a sunscreen of at least SPF 30 during the day as it can make skin more sensitive to the sun. 

4. Moisturise 

Sebum production can diminish with age. While this means less chance of acne, it also means skin will dry out more easily. One of the biggest reasons for fine lines is inadequate skin hydration. Look for a moisturiser that contains water-binding humectants like glycerine and hyaluronic acid. 

5. Sunscreen 

Use a sunscreen daily of SPF 30 or more. Vitaderm’s Reflective Sun Barrier SPF 35+ contains a high percentage of reflective content that offers protection against both UVA and UVB rays, making it safe and healthy sunscreen for everyday use.

For more information on these products, visit the Vitaderm website.