Velden: Science-standardised African botanical actives

Velden Botanicals has introduced a groundbreaking portfolio of science-standardised African botanical actives tailored for the global cosmetics market.

This innovative range, developed over 15 months, includes six formulation-ready actives across the following innovation platforms:

1. AxRose™
2. RubyM™
3. NatSol™
4. TriAct™.

These platforms focus on delivering consistency, stability, traceability and regulatory compliance.

Formulation-ready ingredients

The AxRose™ platform is the centrepiece of Velden’s launch. It features three flagship actives: AxRose™ Trielle, Maruline and Rosaline, which combine the benefits of Marula and Rosehip oils with rosemary. Additionally, the platform incorporates a diverse range of leaf and flower extracts, including:

• Kigelia africana
• Myrothamnus flabellifolia
• Acmella
• Kalahari Melon
• Aloe ferox
• Pelargonium
• Vachellia

These actives are designed to meet the needs of formulators seeking validated, high-performance and traceable African botanicals.

Dual operations for excellence

Velden operates from two strategic locations:

1. Geneva, Switzerland where it focuses on regulatory compliance and customer co-creation.
2. Cape Town, South Africa, which is dedicated to sourcing and manufacturing.

This dual-location model ensures the integration of biotechnology, proprietary formulation technology, responsible sourcing and full supply-chain traceability.

Commitment to sustainability and innovation

Velden is committed to sustainable and responsible sourcing practices. By combining advanced scientific research with ethical sourcing, the company aims to expand its portfolio and enhance its scientific and manufacturing capabilities. This approach positions Velden as a leader in providing African botanical actives for the cosmetics industry.

Why choose Velden African botanical actives?

• Science-Standardised: Ensures consistency and stability in formulations.
• Traceability: Full supply-chain transparency for ethical sourcing.
• Regulatory Compliance: Meets global standards for cosmetic ingredients.
• Sustainability: Responsible sourcing practices that benefit local communities.

Velden is an ideal partner for formulators and cosmetic R&D teams looking for innovative, high-performance botanical solutions.