BASF presents natural solutions for the personal care industry at SCS Formulate

At SCS Formulate 2021 on 16 and 17 November in Coventry, BASF’s Care Creations will focus on the consumer need for natural, more sustainable cosmetics.

“Consumer demand for natural cosmetics is growing rapidly, prompting the personal care industry to find eco-friendly alternatives to traditional ingredients. We have a large portfolio of biodegradable solutions from renewable resources and are continuously expanding our offering with new innovations to help our customers meet this consumer trend,” says Samantha Cole, business manager UK & Nordics. Together with its European distribution organization BTC Europe, BASF will share stand 511 and present their latest solutions for the personal care industry.

Hydagen Clean: natural texturising polymer

With the COSMOS-approved texturizing biopolymer Hydagen Clean, BASF now offers another natural alternative to synthetic polymers. The cold-processable rheology modifier, obtained from the tuber of the konjac plant native to southwest China, is suitable for aqueous systems like gels, fluids and serums, as well as more novel formats such as patches, jellies and peel-off formulations. Its film- forming and gelation properties allow for exceptional textures. It is the perfect addition to BASF’s Care Creations existing biopolymer portfolio, which is built on a class of natural rheology modifiers including Rheocare XGN (pure vegan xanthan gum) and Hydagen 558 P (based on algae).

Seanactiv: fucoidan-rich algae extract helps to refresh and revitalise the eye contour

The eye area is the first part of the body to reveal visible signs of fatigue, stress, an unhealthy lifestyle and aging. With Seanactiv, BASF’s Care Creations has developed a new ingredient based on the organic-certified marine algae fucus vesiculosus that improves eye contour appearance within the first week of application. The ingredient harnesses the power of the active fucoidan molecule present in the algae to provide a three-step action: it improves the appearance of both dark circles and crow’s feet wrinkles and enhances skin luminosity of the eye area for a fresher, healthier complexion. Seanactiv is 99.8% from natural origin and complies with the COSMOS standard for natural and organic cosmetics.

Inolixir: the boosting shot of well-being for healthy skin

Consumers are looking for personalised cosmetic products in appealing formats. Recent studies proved that BASF’s multifunctional bioactive ingredient Inolixir can also be applied as a hyper-concentrated and ready-to-use booster, addressing the consumer need for efficient cosmetic solutions. Only one drop of the booster is equivalent to 6% Inolixir in a market product. The booster can be easily combined with different face care products, allowing for personalized beauty routines. Inolixir benefits from all the nutrients and properties of the chaga mushroom thanks to subcritical water extraction – an innovative and eco-friendly extraction method using heated, pressurized water instead of organic solvents. In clinical studies, the booster was proven to help to promote a more youthful appearance by reducing undereye fine lines (13% after 28 days), nasolabial fold depth (17% after 14 days) and cheek roughness (19% after 14 days). Secondly, it helped to restore skin radiance by reducing cheek redness (16% after 28 days) and improving skin luminosity (4% after 28 days). Using the booster once a day, consumers experienced visible benefits in as little as seven days.

Exchanging expertise

Experts from BASF have prepared lectures for the “Inspire” presentation program and the Sustainability Studio.