Beat hair loss with Planoxia-RG 

Ginseng is rich in antioxidants and has been used for centuries in traditional Chinese medicine. With a focus on Asian ginseng or Panax ginseng, Radiant has developed Planoxia-RG to address hair loss demands in the personal care industry. 

The global hair and scalp care market size was valued at $80.81 billion in 2020 and is expected to expand at a CAGR of 6.6% from 2021 to 2028. Growing concerns among consumers and the availability of new, more effective, and safer hair care products have led to a significant increase in the use of these products, which, in turn, is boosting market growth. 

The hair loss segment is expected to be the fastest-growing segment over the forecast period. Hormonal changes, medical conditions, heredity and ageing are some of the common causes of hair fall. In recent years, hair fall has become a common concern in males compared to females, which has spurred the demand for products that address hair loss. 

Radiant, a producer of cosmetic active ingredients, launched Planoxia-RG for the promotion of hair growth to meet demands in this segment. Available in South Africa from Afrisil Speciality Ingredients, Planoxia-RG is suitable for use in hair conditioners, shampoos and hair rinses. 

Planoxia-RG is an extract of Korean red ginseng. It acts as a hair growth agent, based on its ability to induce earlier telogen to anagen conversion when compared to the benchmark product, Minoxidil and a negative control as illustrated below in figure 1. 

Sustainable farming and production

Ginseng is a highly valued herb in traditional Chinese medicine. It is regarded as a powerful tonic and is often used as a source of energy in health supplements. 

Radiant farms ginseng in a sustainable manner to ensure its ginseng-derived ingredients are fully traceable and eco-friendly. The Radiant Farm operates according to environmentally friendly practices which allow for the economic prosperity of all stakeholders. The farm cultivates plants that supply up to 200 different kinds of raw materials. The company also operates a plant research centre where plants are grown in a variety of environments. Radiant evaluates the efficacy of its raw materials within this research centre. 

Through its efforts to develop competitiveness of natural raw materials, Radiant is creating social value, which is not only sustainable but can also grow with nature. The company has developed a healthy business model with a recycling system that supplies nutrients for cultivating ginseng by putting back residue from production into the farm.