The innovative bioconcealer tackles periorbital hyperpigmentation in Indian skin with 83% improvement.
Croda Beauty Actives announces exciting new clinical data for Indian-heritage consumers with Ameyezing 4.0. This innovative bioconcealer is designed to restore the natural brightness and vitality of the eye area.
The efficacy of Ameyezing 4.0 in delivering visible results on puffiness and both hyperpigmented and vascular dark circles has already been demonstrated on Caucasian and Chinese panels.
Meeting the needs of Indian women
Periorbital hyperpigmentation, also known as dark circles, is a significant problem especially in Indians. Data shows that up to 50% of Indian women have moderate to severe dark circles. In response to this, Croda Beauty Actives decided to conduct additional specific studies on this population group.
Ameyezing 4.0™, applied twice daily at 1.5% in a serum and as eye-pads once weekly, significantly reduced under-eye hyperpigmentation. Clinical results showed a 15.9% reduction in melanin index, with improvements of up to 83% compared to baseline (p<0.01). After 56 days, 100% of participants experienced visible results with excellent tolerance.
Ethically sourced and eco-designed
This active ingredient is efficient, inclusive and COSMOS approved. It also benefits from a transparent supply chain, ethical sourcing and is obtained via an eco-designed production process. Consider Ameyezing 4.0™ your upcoming eye contour product development projects. Click here for more info.
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