Eyes on Africa 2026 is set to be a pivotal event for businesses and industry leaders.
Hosted by the market intelligence company Euromonitor International, this executive forum will take place on 28 July 2026 at The Tryst in Johannesburg. The event will focus on Africa’s evolving growth trends, including changing consumer preferences, digital ecosystems, and competitive dynamics.
Event highlights
The sixth annual forum will bring together senior business leaders, industry experts and decision-makers. The programme includes:
- Insights presentation: A detailed analysis of Africa’s growth trends.
- Executive panel: Discussions with industry leaders on adapting to market changes.
- Interactive sessions: Practical strategies to translate market shifts into growth opportunities.
Why attend Eyes on Africa 2026?
Eyes on Africa 2026 is designed to help organisations identify emerging demand and adapt their strategies to Africa’s dynamic market. With a focus on actionable insights, attendees will leave equipped to navigate the continent’s evolving business landscape.
Christy Tawii, regional insight manager at Euromonitor International, comments: “Africa’s growth story is becoming increasingly nuanced. Traditional assumptions about where growth comes from are being challenged by shifts in consumer preferences, digital behaviour and competitive dynamics. Eyes on Africa 2026 will help business leaders understand where the next opportunities are emerging and how to adapt strategies to succeed in a changing consumer landscape.”
Don’t miss this opportunity to gain a competitive edge in Africa’s growing market.
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