Beauty Studio is a project development accelerator conceptualised by IMCD. The global business created the Beauty Studio in 2023, and recently extended the concept to South Africa, with the launch of a beauty studio at the IMCD SA head office in Johannesburg, in July.
In 2023, IMCD Beauty & Personal Care identified the need for a consultative approach in the personal care industry to accompany customers on their product development journey. It created the Beauty Studio concept in response to this need.
IMCD’s Beauty Studio in South Africa is an inventive space that aims to accelerate product development time with ready-made base formulations of varying consistencies and sensory benefits. With a special focus on hair care, the Beauty Studio is set to inspire and assist brand owners in accelerating successful product development.
A space for inspiration and innovation
The South African Beauty Studio is aligned with the global concept, with the freedom to tailor formulations to ensure they are relevant to the local market. For example, there is an immense need for innovation in hair care to address consumer demand for personalised solutions, particularly when it comes to textured hair. Popular formats include styling products, leave-on treatments, curl enhancers and edge-taming products – all of which can be developed and customised at the Beauty Studio.
Samantha Pols, IMCD South Africa’s technical manager for home and personal care, says: “The Beauty Studio is open to customers of all sizes who are looking for inspiration to fast-track their projects. We invite them to spend a day collaborating with our team of experts in Johannesburg.”
One-on-one consultations
IMCD South Africa’s Beauty Studio is designed to inspire and assist cosmetic brands in accelerating the successful development and launch of custom-made, advanced beauty products, while dramatically increasing chances of success during the R&D phase.
With the Beauty Studio you can save time, reduce risks and focus on innovation. This unique offering welcomes brands and manufacturers for one-on-one consultations and a personalised formulation set-up. The process starts with the selection of a chassis formula in line with the customer’s specific texture and physical form requirements. This is then personalised even further with texture enhancers, optical effects and active ingredients to achieve the desired product efficacy and claims. The final prototype is made available to the customer within a short time frame.
What’s on offer at the Beauty Studio
- A unique place to receive one-on-one consultations and personalised formulation advice.
- Accelerated product development time.
- An increased opportunity of successful product development.
- Maximised customisation with active ingredients and functional sensorial enhancers.
- Access to the active ingredient digital selector tool.
- Access to IMCD South Africa’s technical team for formulation experience and tips within a laboratory setting.
Contact the local personal care team to book your slot at the Beauty Studio to supercharge your next development project.
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