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Kylie Cosmetics launches in SA


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2 min read 2 min

The Kylie Jenner beauty brand has partnered with ARC to debut its cherished range in South Africa.

Kylie Cosmetics, the transformational global beauty brand founded by Kylie Jenner, is proud to announce its highly anticipated launch in South Africa, marking a significant milestone in its global expansion.

The launch gives South African beauty enthusiasts access to the same high-quality, trendsetting products that are cherished by millions worldwide. In collaboration with ARC, Kylie Cosmetics debuted online and in stores across South Africa on 20 April.

Clean formulations and vegan ingredients

“I am so excited to launch Kylie Cosmetics in South Africa and share my collection of makeup products that I use and love with all of my fans there,” said Kylie Jenner, founder of Kylie Cosmetics. 

Among the products that are available are Kylie’s iconic MATTE LIP KITS, KYLASH VOLUME MASCARA, and the latest POWER PLUSH LONGWEAR FOUNDATION, boasting an extensive range of 40 shades tailored to cater to all skin tones.

In 2015, Kylie Jenner embarked on her beauty business with the launch of Kylie Lip Kits – a collection of three liquid lipsticks with corresponding lip liners. Since then, Kylie, supported by Global beauty powerhouse Coty, has continued to expand her beauty empire around the world in over 50 countries, and across eye, complexion, and countless innovations in lip.

The beauty line is carefully crafted with clean formulations and vegan ingredients that deliver on trend, high-quality, high-pigment, and high-performance products that fans around the world have come to love.  

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