Webinar: Building loyalty beyond discounts in e-commerce

Watch our loyalty webinar on-demand

Building consumer loyalty has shifted from merely offering discounts to creating strong emotional connections through authentic storytelling, personalisation, and shared values. This evolution in the beauty and personal care industry was the core focus of the recent webinar, “Beyond Discounts: How to Deepen Consumer Loyalty Through E-commerce,” presented by Pharmaceutical & Cosmetic Review and data analytics company, Euromonitor International.

Key strategies to deepen consumer loyalty

Moderated by Abby Vorster, editor of Pharmaceutical & Cosmetic Review, the webinar featured insights from Euromonitor International’s senior consultants Christele Chokossa and Paula Goñi. The discussion revealed a fundamental shift in how consumers, particularly Millennials and Gen Z, engage with brands. Whilst discounts remain important, emotional loyalty has become the key differentiator in today’s competitive marketplace.

“Consumer loyalty today is about creating meaningful experiences and authentic connections,” Chokossa explained, highlighting how brands must move beyond purely transactional relationships.

This shift is particularly pronounced in the beauty and personal care sector, where consumers increasingly value personalisation, authenticity, and shared values over simple price points.

If you want to better understand these shifts and master the art of emotional loyalty, the on-demand webinar is a must-watch.

Technology unlocking seamless customer journeys

Advances in technology, particularly AI-powered data analytics, allow brands to offer personalised experiences at scale. Likewise, omnichannel integration ensures a cohesive customer journey across social media, e-commerce platforms, and physical stores.

Watch the loyalty webinar on-demand for a deep dive into how these tools and strategies can be applied effectively.

Direct-to-consumer strategies in emerging markets

Brand success in regions such as South Africa highlights the potential of direct-to-consumer (D2C) models. Leveraging digital platforms enables brands not only to control their messaging but also to build closer relationships with customers.

The webinar provides examples from global and regional brands who have refined their digital loyalty programmes to gain a competitive edge.

Practical tips for brand success

• Start with simple but effective digital loyalty programmes and adapt them using actionable data insights.
• Build emotional connections through storytelling and community engagement.
• Create value beyond pricing competition to build lasting consumer loyalty.

Watch the webinar on-demand

For brands looking to thrive in the digital-first landscape, this webinar serves as an essential resource. Through actionable strategies and insightful case studies, you’ll learn how to evolve your loyalty strategy and stay competitive.