Modern naturals brand deeply rooted in history

Symrise is reimagining natural perfumery with Maison Lautier 1795. The new naturals brand connects the craft and métiers of the past with innovations of the future. The first three product lines of the brand were recently introduced by the global producer of fragrances and flavours.

Built on the foundations of the heritage brand Lautier Fils, the new Maison Lautier 1795 brand combines Grassois savoir-faire with cutting-edge innovation to create a contemporary house with a sustainable vision for natural ingredients. This will enable the production of grand cru natural essences – curated, crafted and sourced sustainably from the four corners of the world.

Symrise is building a factory in Grasse, France for Maison Lautier 1795 to reinforce its position in natural raw materials. This will complement its existing factories in Holzminden, Germany, and Madagascar. The return to Grasse goes beyond a symbolic gesture. The company intends to source as much raw material as possible within the immediate region, providing a boost to local cultivators. ‘Made in France’ will therefore form an important part of the product identity. This will add to the exceptional quality, sustainability and ethical business practices that have historically formed part of the Lautier brand. Similarly, the new house works only with brands that share the same values, a reciprocal philosophy and a deep-rooted love for naturals.

Artisan, Madagascar and Supernature ranges

In the first phase of its operation, Maison Lautier 1795 will focus on three product lines. The savoir-faire of the craftspeople has inspired the Artisan Range. Their passion and intimate knowledge of plants and flowers form the lifeblood of Maison Lautier 1795. The range applies generations of craft and expertise to nature at its finest.

This product line captures the place’s sense of abundant fertility and timelessness. The perfumes and scents that abound combine to create truly unique fragrances. This distils Madagascar’s essence of pure nature – wild, raw, mysterious and magnificent. With its backward integrated value chain, from the plant to the essential oil, Symrise sources a variety of precious natural raw materials on the island. It runs its own operations and employees work with smallholder farmers year-round. This industry-unique approach ensures benefits for all members along the value chain – from growers to consumers of the scents.

The Supernature Range brings together the best of nature with future innovations. Maison Lautier 1795 cultivates some of the richest and most fertile terroirs in the world. It also amplifies these naturals by using innovative techniques in sourcing, upcycling and cold treatment, such as the patented SymTrap method of extracting scents from food by-products.

Modern tech combined with a pioneering legacy

Ricardo Omori, senior VP global fine fragrance at Symrise, says: “We are combining the rich heritage and pioneering legacy of Grasse’s Lautier Fils with our own technological innovations – and Madagascar’s raw abundant nature. Together, these elements form a new entity. Maison Lautier 1795 is a truly modern brand with deep roots in the history of scent-making. For us, returning to working with naturals comes with several facets. We consider it important to include elements of previous eras, because we respect the Lautier legacy so much. We also genuinely want to incorporate sustainable practices from planting to the final product.”

Camille Quintin, supply chain director Maison Lautier 1795, says: “We feel honoured by this incredible opportunity and to receive the chance to participate in writing the history of Lautier. This heritage of knowledge built on the will to undertake, innovate, perfect and reach excellence animates us more than ever. We know that the quality of a product begins at its source at the level of the plant and its producer. We find it necessary to create a link between the actors to give meaning to our activity. The environment, social engagement, the sustainability of our supply chains, the quality of our relationships with our partners and the optimisation of our processes form essential values that our products reflect in every facet.”

Symrise – www.symrise.com