MyAbby wins Product of the Year in Italy

South African product MyAbby Abyssinian Face Oil Rose has been named Product of the Year in the care and beauty sector in Italy.

Robyn Kramer, the name behind the MyAbby range of beauty products, recently participated in Italy’s best known international showcase for organic and natural products – the 34^th SANA International Exhibition for Organic and Natural Products in Bologna.  

It was at this point that emerging universal trends aligned with the core values that Robyn has always held as an innovative health and beauty business owner. The 40 global buyers in the care and beauty category voted and, from an array of hundreds of products, selected MyAbby Abyssinian Face Oil Rose as Product of the Year in the sector, marking a South African first at SANA.

From humble beginnings to international fame

The MyAbby range started in Robyn’s kitchen where she developed and mixed product formulas manually. MyAbby has evolved to becoming a front runner in the Abyssinian oil category. Robyn has always been passionate about and committed to producing 100% all natural (in excess of the 75% European requirement) skin, body and hair care products that are gentle and authentic.

Robyn says: “Abyssinian oil is the next trend in skin care oils because in studies it substantially outperformed other oils. I believe that the world is searching for a natural, non-greasy oil that actively works with skin and Abyssinian oil is just that.”

Robyn is often asked what makes Abyssinian oil, the key ingredient throughout the MyAbby range, so special. She explains that it’s sourced from the Crambe abyssinica plant (native to the African highlands), which is renowned for high amounts of naturally-occurring essential fatty acids. It’s the natural oil with the highest concentrations of omegas. It also has anti-inflammatory properties and provides skin with phytosterols and naturally occurring tocopherols. 

She says that, in essence, her clients get the benefits of ultra-light, non-greasy products that naturally nurture their skin and do it no harm.

Proven safe for sensitive skin

MyAbby Face Oil has undergone stringent patch test protocol dermatological testing at an internationally recognised South African university. The testing concluded that it is safe to use on sensitive skin. Clients can thus rest assured that the product specs mirror MyAbby’s marketing claims.

When Robyn says the MyAbby range is natural she means just that – it has Ecocert approved ingredients, all products are of vegetable origin (Vegan), all products are GMO/silicone/artificial colourant-free, the products contain natural vitamin E and are cold pressed without solvents. No animal testing is done on the range and all essential oil fragrances in the range are also all natural.

Brand welcomes a new business partner

Due to the rapid expansion of the MyAbby brand, Robyn has welcomed a business partner on board. She’s extremely proud to introduce Nieshell Watson. Nieshell hails from Winterton and from a family of entrepreneur farmers. She spent 17 years as a corporate executive servicing blue chip South African brands. During this time, she was actively involved in mentoring and establishing funding mechanisms for small businesses, particularly Black women-owned ones.

Her entrepreneurial spirit resulted in Nieshell becoming a partner in a back-up energy supply company servicing the corporate sector which then expanded into the retail sector. To back up her broad-based business expertise she obtained her MBA in 2020 from the prestigious Henley Business School, UK, which is voted the top MBA Business School by Corporate S.A. Her super powers include general management, supply chain and distribution and value chain management.

Nieshell has reinvented herself at the age of 38 and embarked on exploring her passion for skin and hair care. She says: “MyAbby is in line with my desire to provide affordable products that are natural and rich for all ages groups and all types of people.”