NIVEA Creme Natural Touch: Iconic blue tin now in two versions

Discover NIVEA Creme Natural Touch

NIVEA Creme Natural Touch is launching in Germany this January, marking the first-ever line extension of the iconic blue tin. This new version offers a vegan formula with 99% natural-origin ingredients, catering to the growing demand for sustainable skincare.^1,2 The original NIVEA Creme will continue to be available, ensuring loyal customers can still enjoy their favourite product.

Developed with sustainability in mind

The NIVEA Creme Natural Touch formula is 99.9% biodegradable and features 100% natural-origin oils (excluding fragrance).^3,4

The tin, consisting of 95% recycled aluminium, aligns with Beiersdorf’s Climate Care strategy and its Net Zero 2045 ambition.⁵ This innovation reflects the company’s commitment to combining performance with purpose under its ‘Win with Care’ strategy.

Rigorous consumer testing

Developed over six years, the new cream underwent rigorous testing with over 2 100 prototypes and feedback from more than 10 000 consumers. The goal was to replicate the sensory experience of the original NIVEA Creme while introducing a more sustainable option.

A century-old icon

The original NIVEA Creme, a global skincare icon for over a century, continues to be a favourite worldwide, with four tins sold every second in 2024. The introduction of NIVEA Creme Natural Touch represents a significant step in meeting modern consumer needs without compromising on the brand’s trusted quality.

NIVEA Creme Natural Touch is a testament to Beiersdorf’s dedication to innovation and sustainability. By offering a vegan, eco-friendly alternative, the brand ensures it remains relevant in an evolving market while staying true to its heritage.

References:

1. Ingredients sourced from nature where more than 50% of their natural state is retained after processing, including water.
2. No animal derived ingredients.
3. Except fragrance, oils where more than 50% of their natural state is retained after processing.
4. As per OECD guidelines or equivalent methods.
5. Average annual recycled content – pre- and post-consumer material.